l14107cb 发表于 2024-9-29 18:07:23

小白开启亚马逊之旅要先晓得的那点儿事儿


    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">小白开启亚马逊之旅要先<span style="color: black;">晓得</span>的那点儿事儿</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">1、</span>亚马逊大的SOP流程</strong></p><strong style="color: blue;">注册店铺-------选品-------编写listing--------上架<span style="color: black;">制品</span>及做运营优化--------出单--------处理订单--------物流售后等。<span style="color: black;">次序</span>会<span style="color: black;">按照</span>场景有所<span style="color: black;">区别</span></strong><strong style="color: blue;">店铺注册</strong>最好是<span style="color: black;">经过</span>招商经理<span style="color: black;">途径</span>注册注册店铺需要用到<span style="color: black;">关联</span>资料： 营业执照，法人身份正反面照片，双币信用卡，收款账号。想<span style="color: black;">很久</span>去干一份事业的<span style="color: black;">朋友</span>，<span style="color: black;">意见</span>都办营业执照注册店铺，<span style="color: black;">通常</span>都是找个代办<span style="color: black;">机构</span>几百块钱就能搞定，注册个XX商贸内有限<span style="color: black;">机构</span>，注册资金<span style="color: black;">不消</span>太多30万就行，30万不是要你去真的注入啊，有服务商帮你忙经营范围<span style="color: black;">营销</span>类的，<span style="color: black;">营销</span>范围能多写就多写，有助于注册<span style="color: black;">经过</span>几率双币信用卡在亚马逊上<span style="color: black;">重点</span>是用来扣月租的，首选VISA，这种信用卡<span style="color: black;">便是</span>咱们国内<span style="color: black;">能够</span>消费，国外<span style="color: black;">亦</span><span style="color: black;">能够</span>消费的双币卡收款账号<span style="color: black;">便是</span>海外银行账户或第三方收款，国内卖家大都用的是第三方收款账户， <span style="color: black;">例如</span>派安盈pingpong、连连支付这些， 它们官网就<span style="color: black;">能够</span>注册。店铺卖出的资金就在这个账户中，你<span style="color: black;">能够</span><span style="color: black;">经过</span>这个收款账户转换货币提现到你自己的银行卡。商标注册环节，<span style="color: black;">亦</span><span style="color: black;">便是</span><span style="color: black;">倘若</span>你想干点事的话，还是注册一个商标，对自己<span style="color: black;">制品</span>的<span style="color: black;">守护</span>，<span style="color: black;">亦</span>会有流量倾斜，最关键是往后你<span style="color: black;">无</span>商标都<span style="color: black;">没法</span>上传商品了小白<span style="color: black;">意见</span>找备案服务商，等你<span style="color: black;">熟练</span>了，有了团队和专职人员了<span style="color: black;">能够</span>尝试自己注册备案，这个<span style="color: black;">触及</span>到一个注册备案<span style="color: black;">花费</span>今年还能找到3000以内的，<span style="color: black;">然则</span>不包过注册证据环节，会<span style="color: black;">触及</span>到<span style="color: black;">营销</span>链接证明+实物<span style="color: black;">制品</span>含你的LOGO+<span style="color: black;">制品</span>图册+包装，这个小白<span style="color: black;">意见</span>还是找注册服务商<span style="color: black;">供给</span>，<span style="color: black;">日前</span>我<span style="color: black;">晓得</span>这个服务会另收300~500，你只负责出LOGO名<span style="color: black;">叫作</span><span style="color: black;">就可</span>，<span style="color: black;">倘若</span>你<span style="color: black;">必定</span>要哭着喊着自己注册，有几个小坑分享：<span style="color: black;">要找到真实的物品，在这个物品上做LOGO丝印，<span style="color: black;">而后</span>拍摄现场<span style="color: black;">照片</span>，用手机拍就好找到这个<span style="color: black;">制品</span>后<span style="color: black;">必定</span>要确认<span style="color: black;">是不是</span><span style="color: black;">能够</span>在速卖通<span style="color: black;">或</span>1688国际站能否找到这个<span style="color: black;">制品</span>，<span style="color: black;">由于</span>你后续<span style="color: black;">制品</span>详情描述需要从这些<span style="color: black;">地区</span>搬运，完全自己去写，得不偿失<span style="color: black;">营销</span>链接，<span style="color: black;">能够</span>用自己独立站的链接，这个时候就<span style="color: black;">必定</span>要上你找到的这个真实<span style="color: black;">制品</span>，还要保持到你做过商标备案，以备注册方随时<span style="color: black;">检测</span>你的<span style="color: black;">制品</span>售卖真实性</span><strong style="color: blue;"><span style="color: black;">选品：</span></strong><span style="color: black;">选品是亚马逊上非常重要的一环，行业内有句话叫做亚马逊7分靠选品，3分靠运营。并不是咱们想卖什么就卖什么，<span style="color: black;">由于</span>国内外的文化差异还是非常大的，好的<span style="color: black;">制品</span>将会为<span style="color: black;">咱们</span>带来好的转化。</span><strong style="color: blue;"><span style="color: black;">详见我的亚马逊选品整理分享供参考。</span></strong><strong style="color: blue;"><span style="color: black;">编写listing：详见下面分享</span></strong><span style="color: black;">一个listing的好坏直接关系到一个<span style="color: black;">制品</span>的生死。</span><span style="color: black;">一个新店铺<span style="color: black;">必定</span>要打造一份独一无二的listing，去分析你的竞品，做出差异化营销。</span><span style="color: black;">千万不可照搬他人。<span style="color: black;">倘若</span>你照搬别人的listing 亚马逊是不给流量的，<span style="color: black;">况且</span>可能<span style="color: black;">导致</span>侵权封店。</span><span style="color: black;"><span style="color: black;">必定</span>要认真去精做单品，把listing的每一个环节去做到位，<span style="color: black;">明显</span>卖点，<span style="color: black;">这般</span>就<span style="color: black;">能够</span>为你带<span style="color: black;">源自</span>源<span style="color: black;">持续</span>的订单，<span style="color: black;">这儿</span>面有<span style="color: black;">非常多</span>窍门技巧的。</span><strong style="color: blue;"><span style="color: black;">上架<span style="color: black;">营销</span>及运营优化：</span></strong><span style="color: black;"><span style="color: black;">海量</span>的数据分析，分析消费者对这块<span style="color: black;">制品</span>的综合<span style="color: black;">评估</span>，<span style="color: black;">思虑</span>接下来<span style="color: black;">是不是</span>需要打<span style="color: black;">宣传</span>，<span style="color: black;">是不是</span>需要做优化，怎么去做优化等等，详见下文分享。</span><strong style="color: blue;"><span style="color: black;">物流配送：</span></strong><span style="color: black;">分为FBM和FBA两种。详见如下分享</span><span style="color: black;">FBA是需要先把<span style="color: black;">制品</span>库存发往亚马逊仓库，<span style="color: black;">而后</span>亚马逊仓库工作人员帮忙处理订单和退换货问题，<span style="color: black;">由于</span>用了<span style="color: black;">她们</span>的仓储还交了钱，<span style="color: black;">因此</span>平台会有流量倾斜有黄金购物车，<span style="color: black;">况且</span>更有时效性<span style="color: black;">有些</span>，基本上消费者今天买<span style="color: black;">次日</span>就收到了，<span style="color: black;">然则</span>这个投资大，你需要先屯批货到亚马逊仓库。（不<span style="color: black;">意见</span>新手直接做这种模式）</span><span style="color: black;">FBM是自发货是无需囤货，有订单了再进货，<span style="color: black;">而后</span>直接从国内发给国外的消费者。这种模式时效性稍微差一点。<span style="color: black;">然则</span>不压成本，适合小成本创业。<span style="color: black;">另一</span><span style="color: black;">针对</span>物流的<span style="color: black;">选取</span><span style="color: black;">亦</span>是<span style="color: black;">特别有</span>考究性的，要<span style="color: black;">按照</span>你的<span style="color: black;">制品</span>定性来选，会节约<span style="color: black;">有些</span>物流成本</span>。<strong style="color: blue;">各个环节整理</strong><strong style="color: blue;">店铺注册及商标注册备案略过</strong><strong style="color: blue;">选品</strong>见我的分享供参考，下面还会做重要<span style="color: black;">弥补</span><strong style="color: blue;">listing编写和优化</strong>：<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/df3a1aaa6afb46fc92298b15b6db4c66~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1727779741&amp;x-signature=JSKuBTa3YEhoIrsEM2HGXIVwJuk%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/b1511a56346746ecb659b90c35b69137~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1727779741&amp;x-signature=JSGcwv9Pg83R6UlTifrGhx3JBlk%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/b9eddd8614214b419f70fdbdac683290~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1727779741&amp;x-signature=hXkkH492ZZyna4sMNLV0cccDY1Y%3D" style="width: 50%; margin-bottom: 20px;"></div>
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    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/95f1d63a3a03447ba895b22e38b2229b~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1727779741&amp;x-signature=zGBB%2BhVQmtUReyxCjfFmEVYrOd8%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/75021604182540c68f1cf4bf18489755~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1727779741&amp;x-signature=x46fh%2B4dngNhicJ5GzYYV3mgR8Y%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/0c2d281f27384cd78d62e17c0c7d9c62~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1727779741&amp;x-signature=6wyjLvZvQV0IvAyNK0F2LvZMkhw%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/4d90446fb8964836b21f157ceae406d4~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1727779741&amp;x-signature=mHhF%2FRFeIvakwwCgfFt%2ByWd61wI%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/44520ec0a62b4a9692c894afccc9bedf~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1727779741&amp;x-signature=zUW%2Fy5QvJSrbP1IKW%2BeaG4k%2FFPg%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/01b4ec0c1519442c9c65ed9a675e7675~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1727779741&amp;x-signature=QxkTzRAE%2FAGEIeuRwRsuyfq3UFM%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/cca71538975e404eb0b4cb4cf2223cb1~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1727779741&amp;x-signature=Dv%2FUa9UySPvV3W19m9yE%2FNni4RI%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/3c4423c125aa4e549edd54ba85dd0a85~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1727779741&amp;x-signature=WOB2hteMZcSb%2FVL5%2FIxDrH728n8%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p26-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/f7026f3524fb4ba6a34316041e5bb148~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1727779741&amp;x-signature=rWr2RL3AsWPBs0e8Z6GAr%2F9dmn8%3D" style="width: 50%; margin-bottom: 20px;"></div><strong style="color: blue;"><span style="color: black;">制品</span>上架及运营SOP优化确定要上架的<span style="color: black;">制品</span>市场调研（<span style="color: black;">这儿</span>直接照搬丸子<span style="color: black;">朋友</span><span style="color: black;">文案</span>）</strong>找一个自认为不错的，<span style="color: black;">或</span>听别人说不错的<span style="color: black;">制品</span>来做调研<span style="color: black;">首要</span><span style="color: black;">咱们</span>看下谷歌趋势图，这个<span style="color: black;">制品</span><span style="color: black;">是不是</span>大致呈上涨趋势<strong style="color: blue;">。</strong><span style="color: black;">选取</span>近5年，分析近5年来的整体趋势<span style="color: black;">是不是</span>上涨；<span style="color: black;">选取</span>近1年，分析<span style="color: black;">近期</span>一年的搜索曲线，<span style="color: black;">针对</span>接下的推广节奏有较强的推广参考（特殊<span style="color: black;">状况</span>除外：如疫情）<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/a64b294a96844a92ab11c89b6df59317~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1727779741&amp;x-signature=s5NEFD9FZVOv9okPXAwuHKMrCjA%3D" style="width: 50%; margin-bottom: 20px;"></div><strong style="color: blue;">抓取数据源：</strong><span style="color: black;">选取</span>对应的小类目，点击JS进行抓取数据。有时候会不止一个小类，<span style="color: black;">那样</span>要<span style="color: black;">一块</span>收集；有时候品类不集中，关键词的ASIN更加好收集，<span style="color: black;">那样</span>就要去对应关键词搜索此款<span style="color: black;">制品</span>的数据；数据US比<span style="color: black;">很强</span>的类目<span style="color: black;">尽可能</span>采集够多的<span style="color: black;">制品</span>，50-100个；类目<span style="color: black;">很强</span>的提2W排名以内的，类目较小的取1W以内，看<span style="color: black;">详细</span><span style="color: black;">状况</span>而定（直觉在这个时候很好用）<strong style="color: blue;">去除非此类<span style="color: black;">制品</span>：</strong><span style="color: black;">经过</span>Juntscout<span style="color: black;">能够</span>看到<span style="color: black;">制品</span><span style="color: black;">照片</span>，看到非此类<span style="color: black;">制品</span>就打×。（<span style="color: black;">保准</span>数据源里面都是<span style="color: black;">咱们</span>想要的产品类型，有些卖家会放非对应类目-出于策略<span style="color: black;">原由</span>，<span style="color: black;">例如</span>抢BS；<span style="color: black;">或</span>是本身<span style="color: black;">制品</span><span style="color: black;">便是</span><span style="color: black;">无</span>对应品类，像这种直接点框框去除就好）<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/92aab1d6c2c349419b6e710fa33f78e0~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1727779741&amp;x-signature=jOLJIqGatcoOZGcOK6tHbNtPoqE%3D" style="width: 50%; margin-bottom: 20px;"></div><strong style="color: blue;">数据整理：</strong>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">区分：</strong>价格区间，评分区间，评论数区间<strong style="color: blue;">；</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">参数：</strong>核心参数：几只装，颜色。。。（简单的<span style="color: black;">办法</span>：看竞品的五点描述会<span style="color: black;">说到</span>什么卖点，自己购买会<span style="color: black;">留意</span><span style="color: black;">那些</span>卖点，QA里客户的提问 - 这几个<span style="color: black;">办法</span>下来就<span style="color: black;">能够</span>看到能够得到基本的核心参数）；</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">下载下来<span style="color: black;">便是</span>一个表格的形式，添加三列：价格区间，评论区间，评论数区间 （后续分析数据用到）</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">添加其他列：核心参数</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">整理出来的表格如下：</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/2022be0bfb664f31aaa97a4922b31770~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1727779741&amp;x-signature=X0ys08MzjX6BKjBkgY8jr2uhu8M%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">数据分析：数据透视，点击<span style="color: black;">插进</span>-数据透视表；<span style="color: black;">选取</span>品牌-日销，降序得到一份数据品牌的市占分布</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/ba9758a1201c4ed9a7f11852a6c15e57~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1727779741&amp;x-signature=edX5iQ3NGzGJyq7QZZSy3tyTroo%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">整理透视的数据：做<span style="color: black;">详细</span>分析，得出市占分布，是不是一眼<span style="color: black;">能够</span>看到卖家的分布？ <span style="color: black;">这般</span>你就<span style="color: black;">晓得</span>这个市场<span style="color: black;">日前</span>的格局，是不是被头部卖家垄断。</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/6d7701c4539647458f9a35513e86b22e~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1727779741&amp;x-signature=AvDUZ6xa9ML%2BWKcYrMaFSVZkOJI%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/665571721595456fb7cb15b93665c5de~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1727779741&amp;x-signature=9Tl7Q%2F%2BQdmWsg35mJU9v4UskKEs%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">分析整体<span style="color: black;">状况</span>：品牌+价格区间+<span style="color: black;">咱们</span><span style="color: black;">是不是</span>有<span style="color: black;">优良</span>切入</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/ec4d2dff940b460bb3f445864e1519bd~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1727779741&amp;x-signature=aiCWwMhRmnatl3jowx6zTDUuTFA%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">参数分析：分析市场<span style="color: black;">针对</span>参数的<span style="color: black;">需求</span>，<span style="color: black;">能够</span>反馈给到<span style="color: black;">研发</span>去<span style="color: black;">研发</span>有<span style="color: black;">优良</span>的<span style="color: black;">制品</span>。</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p26-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/a52d8b247fa84fa5bf49da042eb6d5f4~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1727779741&amp;x-signature=WgO3Y2s1CM8YTKcPhF9377dh5nk%3D" style="width: 50%; margin-bottom: 20px;"></div><strong style="color: blue;">思考下<span style="color: black;">咱们</span>的资源：</strong>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">RV资源-服务商，FB测评-刷多少单<span style="color: black;">能够</span>拿多少单。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">推广-<span style="color: black;">宣传</span>，活动资源</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">供应端资源</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">无</span>JS<span style="color: black;">能够</span>手动下载，<span style="color: black;">按照</span>大类排名来预估（我<span style="color: black;">亦</span>不会说我<span style="color: black;">便是</span>这么过来的）；</p><strong style="color: blue;">最简筛选法</strong>无品牌,无亚马逊自营垄断，<span style="color: black;">或</span>无大牌<span style="color: black;">占多数</span>可进入查看Top100的review数量，50＜可进入＜100（可<span style="color: black;">按照</span><span style="color: black;">实质</span><span style="color: black;">状况</span>来取这个数值）<span style="color: black;">按照</span><span style="color: black;">制品</span>的竞争程度找出属于自己的蓝海类目（<span style="color: black;">按照</span>右侧导航栏找到好推广进入的红海类目<span style="color: black;">亦</span>可以）<span style="color: black;">按照</span>搜索界面首页重复类目或Best seller或Amazon Chioce的类目<span style="color: black;">选取</span><span style="color: black;">精细</span>的<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">搜索结果页面首页所有链接的类目筛选重复率最高的</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">BSR的节点</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Amazon Chioce的节点</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">统计好以上节点，综合所有找能最快冲进bsr前100的类目，看90-100名的单量</p><strong style="color: blue;">确定<span style="color: black;">制品</span>核心词</strong>反查与<span style="color: black;">制品</span><span style="color: black;">关联</span>的类目BSR中对标<span style="color: black;">制品</span>前5的<span style="color: black;">优秀</span>关键词反查与<span style="color: black;">制品</span><span style="color: black;">关联</span>类目NR中对标<span style="color: black;">制品</span>前五的<span style="color: black;">优秀</span>关键词利用词频工具，<span style="color: black;">按照</span>高频词确定词根，整理出5-10个（<span style="color: black;">按照</span><span style="color: black;">实质</span><span style="color: black;">状况</span>来），两两配对组合成长尾词，去前台测试找到适合自己的关键词或长尾词<span style="color: black;">经过</span>第三方工具筛选适合自己的<span style="color: black;">宣传</span>词，留着备用或用于ST反查核心词前五的对标<span style="color: black;">制品</span>的<span style="color: black;">优秀</span>关键词挑选亚马逊前台搜索框（可用KW+0-9，A-Z）/左边导航栏的<span style="color: black;">有些</span>修饰词搜索框按搜索热度排名/<span style="color: black;">设备</span><span style="color: black;">爱好</span>/消费者并非下单的词-将以上都整理在表格里，记录魔词中的搜索量，<span style="color: black;">最后</span>确定自己的核心词如右图（搜索量居中已有推广数据<span style="color: black;">能够</span><span style="color: black;">思虑</span>埋标题，搜索量高的词埋在listing中去）<strong style="color: blue;"><span style="color: black;">制品</span>分析</strong>定位<span style="color: black;">制品</span>的消费人群，用户画像<span style="color: black;">经过</span>前台竞品做<span style="color: black;">制品</span>的微创新（差异化），<span style="color: black;">同期</span><span style="color: black;">按照</span>①做定价差异化参考：价格差异化（AB打法），包装差异化（符合成本优先），外观差异化（颜色／尺寸<span style="color: black;">亦</span><span style="color: black;">能够</span><span style="color: black;">区别</span>差价来打），功能差异化，数量差异化，服务差异化 （商品说明书 视频介绍 赠品）<span style="color: black;">同期</span>确定测款数量，即<span style="color: black;">第1</span>批发货数量（<span style="color: black;">咱们</span><span style="color: black;">通常</span>以海运为主）<strong style="color: blue;">供应链分析</strong>供货<span style="color: black;">那些</span>国家？（美德英日有供货经验可<span style="color: black;">思虑</span>）有<span style="color: black;">无</span>供过电商？（<span style="color: black;">那些</span>平台，<span style="color: black;">认识</span>竞争对手）有<span style="color: black;">无</span>专门的电商生产线 ？（生产能力）有<span style="color: black;">无</span><span style="color: black;">关联</span>专利和认证？（<span style="color: black;">制品</span>质量）寻找多1-2家供应商做备胎<strong style="color: blue;">到货前<span style="color: black;">1星期</span>完善的事情：Listing优化</strong><span style="color: black;">照片</span>主图立体三围图：拍照<span style="color: black;">根据</span>事物长宽高比例，贴近实物，要直观、清晰、大气；添加一定的PS效果（灯光/倒影等），有美感，不失真，激发顾客购买欲，可参照Anker；<span style="color: black;">同期</span>告诉美工价格，布局<span style="color: black;">制品</span>的朝向。多<span style="color: black;">方向</span>卖点展示图：恰当的文字说明、插图、背景、品质细节等，完美<span style="color: black;">诠释</span><span style="color: black;">制品</span>细节和特点；对比效果图：弥补无实物体验的缺陷；<span style="color: black;">运用</span>场景图：生活化的场景，<span style="color: black;">加强</span>真实度；<span style="color: black;">制品</span>包装图：配件之外，展示卖家态度和品牌印象生产工艺流程图和<span style="color: black;">制品</span>内核拆解图以上在发货前给到美工，并<span style="color: black;">需求</span>出图时间，<span style="color: black;">保证</span>到货前<span style="color: black;">照片</span>没问题标题确定字符数打开<span style="color: black;">帮忙</span>页面商品<span style="color: black;">归类</span>的库存模板，找到“风格指南”这一列。<span style="color: black;">根据</span><span style="color: black;">归类</span>去下载风格指南PDF，查看Title Style。例如：工具和家居装修类目，找到Title Style板块，<span style="color: black;">发掘</span>字符上限50（<span style="color: black;">重视</span>：以文字内容为准，不参考示例标题的字符数量）如右图排序（字符<span style="color: black;">掌控</span>在80-120，最多140）核心关键词，+品牌名+（特性词/功能词/属性词）+其他（被收录的品牌<span style="color: black;">能够</span>放句首）→用于后期站内<span style="color: black;">宣传</span>推广五个关键词- +（特性词/功能词/属性词）+其他→用于后期站外推广五点描述卖点1-3：<span style="color: black;">按照</span>人的<span style="color: black;">需要</span>，吸引客户眼球，激发购买的<span style="color: black;">需要</span>和欲望（最基本的三个<span style="color: black;">需要</span>）卖点4：前3个卖点直击客户痛点和<span style="color: black;">需要</span>后，卖点4需要<span style="color: black;">协同</span>创造“客户惊喜”，<span style="color: black;">例如</span>这个是有独特的包装的，非常适合节日送礼，并且赠送的小礼品实用性<span style="color: black;">尤其</span>强，<span style="color: black;">不仅</span>是<span style="color: black;">能够</span>和<span style="color: black;">咱们</span>卖的<span style="color: black;">制品</span>配套<span style="color: black;">运用</span>，在其他场景<span style="color: black;">亦</span>能<span style="color: black;">运用</span>。卖点5：取得客户信任，消除客户顾虑，尤其是高客单价的<span style="color: black;">有些</span><span style="color: black;">制品</span>，需要<span style="color: black;">经过</span><span style="color: black;">有些</span><span style="color: black;">保准</span>进一步刺激客户下单-多久时间<span style="color: black;">能够</span>回复客户的问题<span style="color: black;">亦</span><span style="color: black;">能够</span>写下关于卖点<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">总结性文字提炼</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">诙谐幽默的卖点解说</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">制品</span>附加值的<span style="color: black;">表现</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">机构</span>实力展示</p>长描述/A+：说明型和故事型ST：<span style="color: black;">不可</span>堆砌关键词不跟标题重复放入核心关键词，<span style="color: black;">宣传</span>主推词，前期3-5个，后面慢慢<span style="color: black;">按照</span>自己的<span style="color: black;">宣传</span>数据再添加<span style="color: black;">无</span>好的词<span style="color: black;">能够</span>先不填<strong style="color: blue;"><span style="color: black;">制品</span>上架</strong>进入卖家后台，点击屏幕左上角库存→添加新商品<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p26-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/8950e0d73bb043dda424b3805e0d9454~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1727779741&amp;x-signature=4LVbkJOG3njfXv8x0q73E2emwx0%3D" style="width: 50%; margin-bottom: 20px;"></div>如图点击添加新商品在列表中<span style="color: black;">选取</span>商品<span style="color: black;">仔细</span>品类，<span style="color: black;">倘若</span>不<span style="color: black;">晓得</span>选哪个<span style="color: black;">能够</span>在搜索框里输入关键字<span style="color: black;">能够</span>搜索品类，搜索弹出多个匹配类别，<span style="color: black;">选取</span>点击<span style="color: black;">选取</span>类别确认品类 。<span style="color: black;">重视</span>：搜索品类 <span style="color: black;">倘若</span>不确定商品品类，<span style="color: black;">能够</span><span style="color: black;">运用</span>品类搜索功能，输入品类关键字后，进行搜索。 在搜索结果中<span style="color: black;">选取</span>相应的品类点击后，进入添加商品页面。<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/7594c5c696e4452fa4784d3238ccd673~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1727779741&amp;x-signature=XOg4nZV3bog2lCDM%2FJjlfnm4nXg%3D" style="width: 50%; margin-bottom: 20px;"></div>填写<span style="color: black;">制品</span>信息填写变体<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/a345d5e6e7fe45b68f878ce5a602fa15~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1727779741&amp;x-signature=5Xj0IWH%2BmEzZJ2PQv%2FIu8aLvmMs%3D" style="width: 50%; margin-bottom: 20px;"></div>填写价格上传<span style="color: black;">照片</span>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/3ab6e9a06d7a4fa893c5c605aa0daca0~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1727779741&amp;x-signature=tcUX5GiDHks44ThWFIjZFAdk2xA%3D" style="width: 50%; margin-bottom: 20px;"></div>五点描述<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/e9b4d4778f4f42b39086ce070b5db137~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1727779741&amp;x-signature=tfbk3MOy4Ks9EhsbxzVfzc25VqA%3D" style="width: 50%; margin-bottom: 20px;"></div>关键词填写完成<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/014356fef85f4f5d86d0bab890793fc8~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1727779741&amp;x-signature=%2B4neTsAAArq5xroBXSIEXxuK5nw%3D" style="width: 50%; margin-bottom: 20px;"></div><strong style="color: blue;">到货<span style="color: black;">1星期</span>新品上线后动作</strong>QA制造互动噱头→<span style="color: black;">加强</span>客户参与度与关注度 <span style="color: black;">提高</span>品牌热度重复直击痛点→ <span style="color: black;">处理</span>客户对<span style="color: black;">制品</span>疑问（从竞品的差评中找问题） 引导购买老品带新品→ 同一<span style="color: black;">制品</span>变体／店铺<span style="color: black;">区别</span><span style="color: black;">制品</span>给新品引流（老客户召回，<span style="color: black;">例如</span>问你<span style="color: black;">增多</span>的红色<span style="color: black;">或</span>白色跟之前有什么区别？这个<span style="color: black;">制品</span>(链接)与<span style="color: black;">此刻</span>的有什么<span style="color: black;">区别</span>）批量埋词→ 问和答中都<span style="color: black;">能够</span>埋下要做的词 <span style="color: black;">增多</span>关键词搜索权重有节奏的递增第<span style="color: black;">1星期</span>4Q4A（一条链接一天不超2Q2A，<span style="color: black;">重视</span>安全）测评加购心愿单真人测评10个（一天1-2单，测评关键词为标题中的主推词）先不留评，刷销量加购10个，对比同行加入心愿单10个促销Coupon正常折扣巨额coupon<span style="color: black;">协同</span>自动<span style="color: black;">宣传</span>查看有<span style="color: black;">无</span>deal<span style="color: black;">举荐</span>coupon加promotion结合促销<span style="color: black;">重视</span>预算和时间的设置<span style="color: black;">重视</span>促销叠加巨额优惠券<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">前三页尤其<span style="color: black;">第1</span>页<span style="color: black;">无</span>人用，5%（可视<span style="color: black;">方向</span>5%效果＞－1美金）</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">看前三页折扣力度，做<span style="color: black;">小于</span>最高力度的折扣（相对巨额）</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">按照</span>受众群体以及其他<span style="color: black;">原因</span>来<span style="color: black;">选取</span>money off 还是percentage off（多测试）</p>评论<span style="color: black;">按照</span>反查竞争对手及BSR的排名<span style="color: black;">状况</span>，先制定一个评论的数量需要达到多少<span style="color: black;">才可</span>进入小类100，<span style="color: black;">而后</span>预计第<span style="color: black;">一月</span>内每周安排测评，<span style="color: black;">平衡</span>到每周去（假设第<span style="color: black;">一月</span>需要50个，可能<span style="color: black;">咱们</span>要自己人为<span style="color: black;">干涉</span>20-30）加入<span style="color: black;">初期</span>评论人计划（变体拆分玩法，先提交子体，注册成功后合并）Vine计划第<span style="color: black;">1星期</span>提交最多5个（<span style="color: black;">因为</span>回评率低，提交数量<span style="color: black;">太多</span>，会浪费名额）找服务商布局1-3个VP，<span style="color: black;">同期</span>自己要回评；<span style="color: black;">亦</span><span style="color: black;">能够</span>再测评单安排2个好评权重排序：视频＞<span style="color: black;">照片</span>＞文字PPC一组高竞价自动<span style="color: black;">宣传</span>，跑搜索词，测款（<span style="color: black;">咱们</span><span style="color: black;">通常</span>不选宽泛匹配），30-50美金预算一组低价自动<span style="color: black;">宣传</span>，跑<span style="color: black;">相关</span>位，捡漏（<span style="color: black;">咱们</span>测试的5-10美金一天预算有的<span style="color: black;">制品</span><span style="color: black;">亦</span>花不完）投放商品定位，(<span style="color: black;">选取</span>有<span style="color: black;">优良</span>的竞品)<span style="color: black;">加强</span><span style="color: black;">揭发</span>，蹭<span style="color: black;">相关</span>流量免费的post安排上，同一个<span style="color: black;">制品</span><span style="color: black;">能够</span>用<span style="color: black;">区别</span>的<span style="color: black;">照片</span>及描述去布局多个（招商经理<span style="color: black;">举荐</span>1-3个比较适宜，<span style="color: black;">或</span><span style="color: black;">根据</span>Carrie的<span style="color: black;">意见</span>，隔两天就继续，<span style="color: black;">倘若</span><span style="color: black;">制品</span>多的话我<span style="color: black;">意见</span><span style="color: black;">1星期</span>更新一次单sku的post）自动开启<span style="color: black;">原由</span>：<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">从搜索词<span style="color: black;">检测</span>listing的埋词<span style="color: black;">是不是</span>有问题</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">帮listing扩展收录词</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">为手动选词做准备</p>设置tips：<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">竞价先设置最高价位，跑一段时间检验listing没问题后再降到最低</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">手动<span style="color: black;">倘若</span>有确定的词<span style="color: black;">亦</span><span style="color: black;">能够</span><span style="color: black;">同期</span>打<span style="color: black;">精细</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">竞价策略：先固定，而后<span style="color: black;">加强</span>和降低，最后只降低清场</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">预算设置在不消耗完的<span style="color: black;">状况</span>下，比需要花费的多2倍<span style="color: black;">或</span><span style="color: black;">更加多</span>一点比较OK</p><strong style="color: blue;">到货第二周 ：引流及转化</strong>PP优化查看<span style="color: black;">是不是</span>有数据，CTR<span style="color: black;">是不是</span>正常，主图listing关键词<span style="color: black;">是不是</span>OK（正常<span style="color: black;">能够</span>再观察<span style="color: black;">1星期</span>，不正常立即做<span style="color: black;">调节</span>，文案的优化）查看数据<span style="color: black;">是不是</span><span style="color: black;">能够</span>有新品<span style="color: black;">研发</span>方向优化时间间隔不可太短，否则数据的延迟会使数据不准确，<span style="color: black;">或</span>很差<span style="color: black;">宣传</span>的权重呢，前两个月是前两个月是以点击率为主，ctr为主，不是转换率QA制造互动噱头→<span style="color: black;">加强</span>客户参与度与关注度 <span style="color: black;">提高</span>品牌热度重复直击痛点→ <span style="color: black;">处理</span>客户对<span style="color: black;">制品</span>疑问（从竞品的差评中找问题） 引导购买老品带新品→ 同一<span style="color: black;">制品</span>变体／店铺<span style="color: black;">区别</span><span style="color: black;">制品</span>给新品引流（老客户召回，<span style="color: black;">例如</span>问你<span style="color: black;">增多</span>的红色<span style="color: black;">或</span>白色跟之前有什么区别？这个<span style="color: black;">制品</span>(链接)与<span style="color: black;">此刻</span>的有什么<span style="color: black;">区别</span>）批量埋词→ 问和答中都<span style="color: black;">能够</span>埋下要做的词 <span style="color: black;">增多</span>关键词搜索权重有节奏的递增第二周8Q8A（一条链接一天不超2Q2A，<span style="color: black;">重视</span>安全）<span style="color: black;">检测</span>关键词优化监测关键词的自然排名和自然流量，监测关键词的<span style="color: black;">宣传</span>排名和<span style="color: black;">宣传</span>流量，做好记录<span style="color: black;">检测</span>出单词的排位和销量检测关键词有<span style="color: black;">无</span>被A9算法收录进去（自己正在做的词/品牌+<span style="color: black;">制品</span>asin，<span style="color: black;">表示</span>在自然位置<span style="color: black;">便是</span>OK的）评论本周安排1个视频评论，1-3条文字评论自然单<span style="color: black;">亦</span><span style="color: black;">能够</span>催评安排三星卡位<span style="color: black;">检测</span><span style="color: black;">制品</span>质量：<span style="color: black;">按照</span>评论及反馈，看<span style="color: black;">制品</span><span style="color: black;">是不是</span>会有问题，<span style="color: black;">即时</span>做改进到货第三周：站内外结合加大力度PPC转化<span style="color: black;">经过</span>两周的数据<span style="color: black;">检测</span>listing没问题，接下来优化<span style="color: black;">宣传</span>放量查看转化率，流量<span style="color: black;">是不是</span>OK，量化标准有<span style="color: black;">无</span>达到查看商品定位<span style="color: black;">宣传</span>效果，2周的数据相<span style="color: black;">针对</span>较多，个人觉得这个<span style="color: black;">宣传</span><span style="color: black;">亦</span><span style="color: black;">能够</span>跟竞争对手做<span style="color: black;">相关</span>，<span style="color: black;">然则</span><span style="color: black;">亦</span>要<span style="color: black;">即时</span>撤掉，2-4周内作判断；<span style="color: black;">同期</span><span style="color: black;">由于</span>ASIN<span style="color: black;">宣传</span>不会<span style="color: black;">帮忙</span>关键词收录，<span style="color: black;">因此</span>不论<span style="color: black;">是不是</span>达到效果都<span style="color: black;">能够</span>停掉）<span style="color: black;">经过</span>自动的数据，创建手动广泛，词组，<span style="color: black;">精细</span>匹配，竞价*3倍（这个<span style="color: black;">倘若</span><span style="color: black;">已然</span>有好的词<span style="color: black;">能够</span>打，<span style="color: black;">能够</span>在一<span style="color: black;">起始</span><span style="color: black;">同期</span>创建，后期<span style="color: black;">按时</span>优化）<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">手动广泛bid<span style="color: black;">不消</span>太高，<span style="color: black;">保准</span>有<span style="color: black;">必定</span>的流量就<span style="color: black;">能够</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">以词组和<span style="color: black;">精细</span>为主打</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">出价策略：<span style="color: black;">精细</span>＞词组＞广泛＞自动</p><span style="color: black;">宣传</span><span style="color: black;">揭发</span>点击少的常规6大<span style="color: black;">原由</span>：<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">关键词布局厚度<span style="color: black;">不足</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">宣传</span>的预算<span style="color: black;">不足</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">宣传</span>的出价很低</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">宣传</span>的结构设置不<span style="color: black;">恰当</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">宣传</span><span style="color: black;">无</span>足够的时间展示</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">货不对板</p>QA+评论第三周10Q10A本周安排一个<span style="color: black;">照片</span>评论，1-3条文字评论对自然评论进行回复促销站内deal<span style="color: black;">是不是</span>有<span style="color: black;">举荐</span>站外deal<span style="color: black;">是不是</span>有合适的补货：监控出单<span style="color: black;">状况</span>，在本周末前给出补货<span style="color: black;">意见</span>（空运+海运结合）第四周销量快车道PPC优化本周<span style="color: black;">重点</span>看数据报表，刚推一款新品的时候<span style="color: black;">尽可能</span>沉稳，看2-3周的数据后再真正优化<span style="color: black;">宣传</span>部分<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">高点击，无转化的关键词<span style="color: black;">能够</span>否定；</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">高点击低转化的词需要分析是词的问题还是Listing的问题，<span style="color: black;">倘若</span>问题<span style="color: black;">没法</span><span style="color: black;">处理</span>，<span style="color: black;">能够</span>降价；</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">高转化的词<span style="color: black;">能够</span><span style="color: black;">思虑</span>放进<span style="color: black;">精细</span>组单独<span style="color: black;">加强</span>出价以<span style="color: black;">增多</span>出单</p><span style="color: black;">按照</span>流量的动态平衡观察<span style="color: black;">宣传</span>的自动会不会影响你的手动，利润<span style="color: black;">是不是</span><span style="color: black;">能够</span>cover所有的花费，<span style="color: black;">是不是</span>需要把流量权重转移到手动关于<span style="color: black;">宣传</span>错误思维<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">过分<span style="color: black;">掌控</span>Acos</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">低预算和低出价</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">没<span style="color: black;">即时</span>做否定无效流量</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">故意让预算超出</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">从不分析报表</p><span style="color: black;">引起</span>PPC<span style="color: black;">宣传</span>成本<span style="color: black;">升高</span>的几个<span style="color: black;">原由</span>：<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">宣传</span>暂停：<span style="color: black;">由于</span>关键词质量得分降低，<span style="color: black;">引起</span>了即便出价更高<span style="color: black;">亦</span>很难恢复到原来的状态</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Listing优化频繁：LISTING权重重新计算</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">增多</span>变体：流量分流，权重分出去</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">制品</span>涨价：<span style="color: black;">制品</span>的转化率降低</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">断货：影响<span style="color: black;">制品</span>的转化率和权重</p>QA+评论第四周15Q15A本周安排一个<span style="color: black;">照片</span>评论，1-3条文字评论对自然评论回复查看<span style="color: black;">是不是</span>有差评，<span style="color: black;">是不是</span>会影响星级，想办法<span style="color: black;">处理</span>（<span style="color: black;">倘若</span>前期工作做好，不是质量问题的差评<span style="color: black;">最少</span>不会对<span style="color: black;">咱们</span>产生太大的影响）促销继续查看站内外的deal，<span style="color: black;">是不是</span>可报coupon<span style="color: black;">能够</span>适当调低折扣promotion<span style="color: black;">亦</span><span style="color: black;">能够</span>适当降低<span style="color: black;">或</span>停掉后期<span style="color: black;">能够</span>慢慢<span style="color: black;">调节</span>为以利润为主，<span style="color: black;">各样</span>折扣的幅度<span style="color: black;">能够</span>适当降低铺货<span style="color: black;">一月</span>后人为<span style="color: black;">干涉</span><span style="color: black;">一月</span>，服务商质量<span style="color: black;">优秀</span>应该<span style="color: black;">能够</span>稳定出单减少测评刷单，<span style="color: black;">能够</span>做些催评来<span style="color: black;">增多</span>自然留评率<span style="color: black;">每日</span>看数据<span style="color: black;">是不是</span>有<span style="color: black;">反常</span>，测评刷单等有<span style="color: black;">无</span>被亚马逊检测到，有<span style="color: black;">无</span>掉评，有<span style="color: black;">无</span>恶意差评，恶意点击<span style="color: black;">宣传</span>，<span style="color: black;">即时</span>观察到<span style="color: black;">才可</span><span style="color: black;">即时</span><span style="color: black;">处理</span><span style="color: black;">宣传</span>数据<span style="color: black;">每日</span>看，7-14天做一次优化，<span style="color: black;">保准</span>质量得分关于运营SOP的其他<span style="color: black;">宣传</span>的<span style="color: black;">功效</span>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/91179785b13e4d128706ec280ce48016~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1727779741&amp;x-signature=uvx6YfJaCd%2FBFYJamjRsw0LTX%2F4%3D" style="width: 50%; margin-bottom: 20px;"></div>适合和不适合做PPC的对比决定PPC展现排名<span style="color: black;">原因</span>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/8b04794cce9b4be3b3e5b7b28f4864c6~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1727779741&amp;x-signature=soxfVGxFSurlfg19o5MvUZNm9GU%3D" style="width: 50%; margin-bottom: 20px;"></div><strong style="color: blue;">物流配送</strong>FBA和FBM优劣势分析什么是 FBA？FBA 是 Fulfillment By Amazon 的缩写，即由亚马逊完成代发货的服务。采用 FBA 发货的卖家，需要先在卖家中心后台创建发货计划，<span style="color: black;">根据</span>系统生成的发货计划，将 货物发至亚马逊 FBA 仓储中心，由亚马逊<span style="color: black;">供给</span>仓储服务，亚马逊系统会<span style="color: black;">按照</span>卖家在 仓储中心<span style="color: black;">安置</span>货物的材积、重量、时长等，收取相应的仓储费；卖家<span style="color: black;">经过</span>亚马逊平 台<span style="color: black;">营销</span>这些<span style="color: black;">制品</span>，当客户下订单后亚马逊仓储中心会自动<span style="color: black;">供给</span>货物的分拣、打包、 配送、收款、客服和售后处理等<span style="color: black;">关联</span>服务，亚马逊针对每个订单，收取相应的订单 处理费、分拣包装费和<span style="color: black;">叫作</span>重处理费等：针对在 FBA 仓库<span style="color: black;">安置</span>时间过长的<span style="color: black;">制品</span>，亚马 逊还会在每年 2 月 15 日和 8 月 15 日收取<span style="color: black;">长时间</span>仓储费。FBA 的<span style="color: black;">优良</span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">流量和销量红利：采用 FBA 发货的 Listing，<span style="color: black;">能够</span><span style="color: black;">得到</span>更高的<span style="color: black;">制品</span><span style="color: black;">揭发</span>率，有助 于<span style="color: black;">提高</span> Listing 的排名。<span style="color: black;">因为</span> Prime 在购买一个<span style="color: black;">制品</span>时会优先<span style="color: black;">选取</span>采用 FBA 发货的产 品，<span style="color: black;">因此</span> FBA 发货的 Listing：整体销量<span style="color: black;">能够</span><span style="color: black;">提高</span> 40％以上</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">店铺更安全：采用 FBA 发货，<span style="color: black;">寓意</span>着卖家的货物存放在亚马逊的仓库中系统会降 低对该店铺运营<span style="color: black;">危害</span>的关切，减少了对店铺的审查，<span style="color: black;">能够</span><span style="color: black;">保证</span>店辅更安全。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">节省人力和运费成本：采用 FBA 发货后，卖家<span style="color: black;">能够</span>减少包货方面的人工，降低包 货成本。FBA 头程发货的<span style="color: black;">花费</span><span style="color: black;">通常</span><span style="color: black;">小于</span>零散订单所采用的邮政小包等物流成本。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">竞争对手减少：虽然采用 FBA 发货的好处多多，但在亚马逊平台上依然有不少卖 家<span style="color: black;">由于</span><span style="color: black;">各样</span><span style="color: black;">原由</span>而采用自发货的方式运营。相<span style="color: black;">针对</span>自发货的卖家而言，采用 FBA 发 货的卖家天然少了不少竞争对手。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">制品</span><span style="color: black;">营销</span>价格高：在亚马逊平台上，相<span style="color: black;">针对</span>自发货<span style="color: black;">制品</span>的价格<span style="color: black;">来讲</span>，采用 FBA 发 货的<span style="color: black;">制品</span>价格<span style="color: black;">广泛</span>较高。<span style="color: black;">通常</span><span style="color: black;">状况</span>下，在扣除 FBA 的各项成本之后，同一<span style="color: black;">制品</span>采用 FBA 发货的利润绝对值<span style="color: black;">常常</span>高于自发货方式的利润。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">客户体验好，客户满意度高：采用 FBA 发货的<span style="color: black;">制品</span>，<span style="color: black;">因为</span>是亚马逊直接处理订单 发货事宜，亚马逊完善的物流体系<span style="color: black;">能够</span><span style="color: black;">保证</span>客户在 3 天就<span style="color: black;">能够</span>收到货物，客户收货 时效快，满意度就会比较高，这种高满意度<span style="color: black;">表现</span>到卖家的店铺 Feedback和<span style="color: black;">制品</span>Review 中，<span style="color: black;">能够</span>使店铺的运营更稳定。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">高概率删除<span style="color: black;">消极</span>反馈：<span style="color: black;">倘若</span> FBA 物流方面的<span style="color: black;">原由</span><span style="color: black;">引起</span>客户留了差评，卖家<span style="color: black;">能够</span>直 接向亚马逊申请移除，<span style="color: black;">能够</span>减少卖家的客服成本，<span style="color: black;">提高</span>店铺的整体表现</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">优秀的客服。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">较高的转化率。</p>FBA 的劣势<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">需要缴纳仓储费，尤其是<span style="color: black;">长时间</span>仓储费较高。FBA 虽然为卖家节省了人工和配送成 本，但仓储<span style="color: black;">花费</span>并<span style="color: black;">不方便</span>宜，尤其<span style="color: black;">针对</span><span style="color: black;">有些</span>滞销的<span style="color: black;">制品</span>，<span style="color: black;">长时间</span>仓储<span style="color: black;">花费</span>就更高了。仓 储<span style="color: black;">花费</span>会稀释掉卖家的一部分利润。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">随机分仓，可能<span style="color: black;">导致</span> FBA 头程运费偏高。对新卖家<span style="color: black;">来讲</span>，可能会<span style="color: black;">由于</span>亚马逊系统 的随机分仓而<span style="color: black;">导致</span>单票货件的运费单价上涨，FBA 头程运费成本超出预期。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">退换货率高，不良品多。<span style="color: black;">因为</span>采用 FBA 发货的<span style="color: black;">制品</span>售后客服<span style="color: black;">是由于</span>平台客服直接处 理的，<span style="color: black;">区别</span>的客服对<span style="color: black;">制品</span>的专业认知<span style="color: black;">区别</span>，所能够<span style="color: black;">供给</span>的售后问题解答和处理<span style="color: black;">亦</span>不 同，<span style="color: black;">倘若</span>卖家的<span style="color: black;">制品</span>功能<span style="color: black;">繁杂</span>，超出了亚马逊客服的处理范围，就容易<span style="color: black;">导致</span>退货率 高，客户满意度下降，退货<span style="color: black;">引起</span>的另一个结果是不良品会<span style="color: black;">增加</span>。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">一旦<span style="color: black;">制品</span>被投诉，库存处理不方便。<span style="color: black;">针对</span>采用 FBA 发货的卖家，<span style="color: black;">倘若</span>某个<span style="color: black;">制品</span>因 为被人投诉侵权、质量问题、安全问题，<span style="color: black;">或</span><span style="color: black;">制品</span>不符合平台政策等<span style="color: black;">原由</span>而遭到平 台下架或别除，<span style="color: black;">针对</span><span style="color: black;">安置</span>在 FBA 仓库的库存处理起来会比较麻烦，需要卖家<span style="color: black;">自动</span>撤 仓，成本偏高。</p><span style="color: black;">亚马逊 FBA 头程物流<span style="color: black;">选取</span>常用的 FBA 头程运输方式：</span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">直发快递：DHL、UPS、Fedex 之类的，价格最贵，但时效快，适合紧急补 货。<span style="color: black;">然则</span>要<span style="color: black;">重视</span> Amazon 不<span style="color: black;">做为</span>清关主体，不负责清关和缴税，<span style="color: black;">必定</span>要做好 申报和关税预付并且提前准备好当地清关进口商。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">FBA 空+派 ：<span style="color: black;">运用</span>空运先运到当地，再<span style="color: black;">运用</span>当地快递派送至 Amazon 仓库， 时效快，略比直发快递慢<span style="color: black;">有些</span>。<span style="color: black;">此刻</span>市面上的空+派<span style="color: black;">通常</span>是双清包税的，<span style="color: black;">亦</span> 不需要支付关税预付<span style="color: black;">花费</span>等，<span style="color: black;">花费</span>适中。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">FBA 海运头程：海运+当地清关+目的国派送，时效略微长点。海运头程时 效长，<span style="color: black;">通常</span>要<span style="color: black;">一月</span>及以上，<span style="color: black;">然则</span>价格便宜，更适合的是旺季大批量补货 <span style="color: black;">或</span>有稳定销量的<span style="color: black;">制品</span>。</span></p><span style="color: black;">基本<span style="color: black;">需求</span>：货代<span style="color: black;">机构</span>并不<span style="color: black;">必定</span>要看规模<span style="color: black;">体积</span>，而是看能力<span style="color: black;">怎样</span>，大<span style="color: black;">机构</span><span style="color: black;">亦</span>有让人 不满意的<span style="color: black;">地区</span>，小<span style="color: black;">机构</span><span style="color: black;">亦</span>有忠实客户，总之要多比较下服务、价格方面， <span style="color: black;">尤其</span><span style="color: black;">是不是</span>有国外清关能力，亚马逊不<span style="color: black;">供给</span>任何清关协作。不要带着侥幸的 心理，一旦被国外海关查扣，货物将会面临销毁<span style="color: black;">或</span>退回的<span style="color: black;">危害</span>。</span><span style="color: black;">物流<span style="color: black;">途径</span></span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">国际快递：大部分卖家最常用<span style="color: black;">亦</span>是最实用的物流<span style="color: black;">途径</span>，当然<span style="color: black;">亦</span>是最贵的， 比较适合新<span style="color: black;">制品</span>尝试市场反馈，发货量比较小的<span style="color: black;">状况</span>；<span style="color: black;">或</span><span style="color: black;">制品</span>本身体积 小，相同重量价格<span style="color: black;">能够</span>发<span style="color: black;">更加多</span>数量的<span style="color: black;">状况</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">空加派：价格比较实惠<span style="color: black;">况且</span>还<span style="color: black;">拥有</span><span style="color: black;">必定</span>的时效，<span style="color: black;">由于</span>是飞到天上，<span style="color: black;">因此</span> 货物<span style="color: black;">不可</span>违反航空及进出口<span style="color: black;">需求</span>的<span style="color: black;">制品</span>，一次性出货量够大的话<span style="color: black;">能够</span>更好 的<span style="color: black;">掌控</span>物流成本，适合<span style="color: black;">制品</span>销量不错，并且提及<span style="color: black;">很强</span>的<span style="color: black;">状况</span>下<span style="color: black;">选取</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">海加派：上岸之后<span style="color: black;">能够</span><span style="color: black;">选取</span>本土快递派送、卡车派送，亚马逊自提卡车 派送、整柜入仓，<span style="color: black;">选取</span><span style="color: black;">区别</span>的派送模式<span style="color: black;">亦</span>有各自的优缺点。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">区别</span>派送方式</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">本土快递派送：入仓上架时间更快；</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">卡车派送：<span style="color: black;">运用</span>货代<span style="color: black;">机构</span>预约卡车派送，只是预约时间<span style="color: black;">欠好</span>把握，可能 <span style="color: black;">引起</span>入仓延误从而再次产生其他<span style="color: black;">花费</span>；</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">亚马逊自提卡车：卖家<span style="color: black;">自动</span>预约亚马逊卡车自提，效率高并且价格实惠；</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">整仓入库：需要打托后装柜派送入仓，要<span style="color: black;">否则</span>可能会遇到亚马逊拒收的<span style="color: black;">状况</span></span></p>什么是 FBM 模式？FBM（Fulfillment by Merchant），自发货模式，<span style="color: black;">由于</span>不需要提前备货<span style="color: black;">因此</span><span style="color: black;">亦</span>被<span style="color: black;">叫作</span>为无 货源模式。无货源模式并不是真的<span style="color: black;">无</span>货源，只是卖家不需要自己囤货。国内的电 商平台都<span style="color: black;">能够</span>是自己的货源。省去了囤货资金和仓库租金的成本，操作起来<span style="color: black;">亦</span>很简 单，经过 ERP 管理系统采集国内电商网站（例如京东，淘宝，1688 等）把上面的产 品信息采集下来，修改处理过后再批量上传到自己的亚马逊店铺里进行<span style="color: black;">营销</span>。出单 后，再去采集<span style="color: black;">制品</span>的平台下单，发货到<span style="color: black;">咱们</span>中转仓，做二次<span style="color: black;">检测</span>，二次精打包，贴 标签，<span style="color: black;">经过</span>国际物流发往海外。<span style="color: black;">不消</span>卖家进货囤货、无需卖家打包、找物流发快递， <span style="color: black;">不消</span>担心货源问题。FBM 模式<span style="color: black;">优良</span>：<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">不需要囤货，<span style="color: black;">无</span>商品滞销<span style="color: black;">危害</span>；</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">不需要租仓储基地，前期投资较低，资金压力小，运营简单易上手，适合新手；</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">不需要客服专员以及美工，无需烧钱做推广，全靠自然流量带动店铺销量。经过 系统培训，利用 ERP 管理系统采集各个电商平台的<span style="color: black;">制品</span>数据，进行<span style="color: black;">必定</span>的筛选处理 与修改，就能够<span style="color: black;">作为</span>自己店铺的<span style="color: black;">制品</span>，亚马逊无货源店铺<span style="color: black;">针对</span><span style="color: black;">制品</span>和数量都<span style="color: black;">无</span>限 制，<span style="color: black;">况且</span>不需要<span style="color: black;">照片</span>的存放空间。上架的<span style="color: black;">制品</span>越多，相对<span style="color: black;">来讲</span>客户购买的机会越大。 等操作<span style="color: black;">熟悉</span>之后，一个人完全<span style="color: black;">能够</span>打理多个店铺，辅助收益。</p>FBM 模式劣势：<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">影响<span style="color: black;">揭发</span>度：<span style="color: black;">因为</span>不是<span style="color: black;">经过</span>亚马逊发货的，<span style="color: black;">因此</span>在权重方面亚马逊不会给予加持， 相对应的<span style="color: black;">揭发</span>度和流量就会减少。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">无</span>专业的客服：亚马逊客服是不<span style="color: black;">处理</span>自发货卖家的客服问题的。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">转化率低：自发货从中国发货，运输周期非常长，<span style="color: black;">因此</span><span style="color: black;">亦</span>会影响客户的转化率。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">移除<span style="color: black;">消极</span>反馈的概率低：还有最关键的一点是，自发货卖家移除<span style="color: black;">消极</span>反馈的概率 非常低，这对账户的健康会有<span style="color: black;">必定</span>的<span style="color: black;">消极</span>影响。</p>FBM物流<span style="color: black;">选取</span>参考<strong style="color: blue;">季节性备货原则及应对</strong>备货<span style="color: black;">重视</span>季节性<span style="color: black;">制品</span>的定位：<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">春夏秋冬， <span style="color: black;">能够</span>售卖一个季度的<span style="color: black;">制品</span>： 雨衣，取暖器，春季园艺，夏季泳池；备货量满足2.5个月。 发货提前2-2.5个月走海运。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">节日性的<span style="color: black;">制品</span>： 圣诞， 万圣节，情人节等；备货量满足1个月。 发货提前2个月走海运。</p>款式的问题：<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">经典款 ---- 参考往年数量和竞争<span style="color: black;">状况</span>， 备货<span style="color: black;">能够</span>多一点。<span style="color: black;">最少</span><span style="color: black;">一月</span>的量</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">流行款 ---- 新设计款式， 保守估计。 <span style="color: black;">意见</span>备货<span style="color: black;">不可</span>超出1个月的量。 20天<span style="color: black;">上下</span>。</p>定价链接数量：<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">只做一个链接： 定价要<span style="color: black;">保准</span>较高的毛利， 清库存的时候50%OFF能够不亏损</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">做多条链接： 分段定价。 低价款引流，高价款<span style="color: black;">挣钱</span>-- 款式类似<span style="color: black;">所有</span>做变体。 </p>清库存：<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">季度<span style="color: black;">制品</span>： 在旺季结束前<span style="color: black;">一月</span><span style="color: black;">起始</span>低价， 逐步清仓。<span style="color: black;">保准</span>能在<span style="color: black;">一月</span>内清完。 or利用站外做折扣。 </p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">节日性<span style="color: black;">制品</span>： 在节日来临前<span style="color: black;">1星期</span><span style="color: black;">起始</span>低价促销，在<span style="color: black;">1星期</span>内清完库存。（站内deal+站外折扣）</p>营销：测款式：<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">单一款式： <span style="color: black;">研发</span>调研要充分</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">多个款式： 提前给老顾客发邮件， <span style="color: black;">暗示</span>送<span style="color: black;">制品</span>折扣50% off . ABCD几个款式让<span style="color: black;">她们</span>选， <span style="color: black;">选取</span>最多的<span style="color: black;">能够</span>多发一点。 <span style="color: black;">选取</span>少的<span style="color: black;">能够</span>不做or少发库存。资源充足的话，<span style="color: black;">亦</span><span style="color: black;">能够</span><span style="color: black;">选取</span>在社交<span style="color: black;">媒介</span>上测试款式。</p>上链接：<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">新品款： <span style="color: black;">所有</span>上新链接</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">经典款： 上新连接，跑了一段时间后能正常<span style="color: black;">营销</span>后， 合并去年老链接的review</p>做测评：最低<span style="color: black;">需求</span>10个review以上<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">站内<span style="color: black;">初期</span>review</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">服务商</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">老顾客邮件营销</p><span style="color: black;">宣传</span>：<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">上评论后开<span style="color: black;">宣传</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">宣传</span><span style="color: black;">做为</span><span style="color: black;">重点</span>引流手段</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">制品</span>流量高峰期： 加大<span style="color: black;">宣传</span>的预算和营销力度</p>站外营销：<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">日本站： 利用邮件营销</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">美国站： 邮件营销+ 站外ｄｅａｌ</p>




b1gc8v 发表于 2024-10-14 10:41:07

楼主发的这篇帖子，我觉得非常有道理。

qzmjef 发表于 2024-10-31 00:51:50

“NB”（牛×的缩写，表示叹为观止）‌

7wu1wm0 发表于 2024-11-5 01:25:10

我赞同你的看法，你的智慧让人佩服，谢谢分享。
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