论坛 › 西藏 › 从成功的亚马逊企业案例中得到的经验：运营打法SOP流程化！

5ep9lzv 发表于 2024-9-29 18:08:32

从成功的亚马逊企业案例中得到的经验：运营打法SOP流程化！

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">为了提<span style="color: black;">有效</span>率，<span style="color: black;">非常多</span>企业<span style="color: black;">通常</span>都有SOP标准化，如入职流程、财务流程、<span style="color: black;">制品</span><span style="color: black;">研发</span>流程、采购流程、库存流程等等。<span style="color: black;">所说</span>的SOP（Standard Operating Procedur）<span style="color: black;">便是</span>指标准工作流程，将某一事件的标准操作<span style="color: black;">过程</span>和<span style="color: black;">需求</span>以统一的格式描述出来，</span><strong style="color: blue;"><span style="color: black;">将<span style="color: black;">各样</span>细节量化，细化，把时间和资源最大化利用，规范企业人员工作准则，<span style="color: black;">加强</span>企业运作效率。</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">但据这么<span style="color: black;">数年</span>的亚马逊培训经验<span style="color: black;">认识</span>，大部分亚马逊卖家不<span style="color: black;">晓得</span>亚马逊的SOP该怎么做，SOP流程该怎么打造，<span style="color: black;">亦</span>不<span style="color: black;">晓得</span>亚马逊的运营打法可细致到每一个环节标准化运作，不清楚<span style="color: black;">平常</span>运营节奏的把控还<span style="color: black;">能够</span>做SOP流程。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">那样</span>，今天小匠我<span style="color: black;">按照</span>董老师运营标准化SOP流程<span style="color: black;">办法</span>结合董老师学员的成功案例跟<span style="color: black;">大众</span>分享<span style="color: black;">有些</span>关于亚马逊精细化运营SOP流程的框架，供卖家参考，<span style="color: black;">期盼</span>能<span style="color: black;">帮忙</span>到各位卖家<span style="color: black;">加强</span>工作效率，优化工作<span style="color: black;">过程</span>，</span><strong style="color: blue;"><span style="color: black;">最大程度<span style="color: black;">保准</span>工作成果的统一连续性，复制一款又一款爆品，<span style="color: black;">乃至</span>不依赖某一个人或某个团队，运营体系回归到企业平台上来。</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">以下我以董老师独创的亚马逊运营底层<span style="color: black;">规律</span>体系</span><strong style="color: blue;"><span style="color: black;">“董式飞轮原理”</span></strong><span style="color: black;">从最底层<span style="color: black;">起始</span>分享，亚马逊最底层<span style="color: black;">规律</span>的运营细胞<span style="color: black;">便是</span>关键词，关键词是流量<span style="color: black;">重点</span><span style="color: black;">源自</span>，<span style="color: black;">同期</span><span style="color: black;">亦</span>是用户<span style="color: black;">精细</span>匹配的桥梁，这个桥梁好<span style="color: black;">例如</span><span style="color: black;">咱们</span>搭建房子<span style="color: black;">同样</span>，若根基不扎实以后房子就会不稳，不坚固。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/18a286dd0ea94b7f9584184dd22c7a82~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1727779754&amp;x-signature=UujKEmZ%2FxUOCvZ%2FAtIvdtkNSswI%3D" style="width: 50%; margin-bottom: 20px;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">《亚马逊操盘手亿级卖家班》董式飞轮原理</p>
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    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">1 </span></span><span style="color: black;">关键词运营SOP<span style="color: black;">过程</span></span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">第1</span>步，采集关键词库量。</span></strong><span style="color: black;">不管是卖家推新品，还是盘活老品，要先确定关键词库量需要多少，先对关键词词库数据做一个量化标准，再对关键词进行地毯式搜索，扩充关键词词库量，关键词数据越多<span style="color: black;">精细</span>度越高</span><strong style="color: blue;"><span style="color: black;">，</span><span style="color: black;">让<span style="color: black;">制品</span>关键词词库量达到品类BSR的ASIN关键词词汇量的10倍以上。</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">第二步，采集关键词数据。</span></strong><span style="color: black;">有了关键词词库数量<span style="color: black;">目的</span>后，<span style="color: black;">按照</span><span style="color: black;">运用</span>关键词工具去采集关键词数据，采集关键词数据有两种常规方式，一种是用竞品ASIN采集关键词，另一种是用关键词采集<span style="color: black;">相关</span>关键词数据，两者汇总<span style="color: black;">成为了</span>你的某类<span style="color: black;">制品</span>或某款<span style="color: black;">制品</span>的关键词词库。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">第三步，肯定词与否定词判断</span></strong><span style="color: black;">。这个部分非常的重要喔！肯定词是帮你出单<span style="color: black;">挣钱</span>的，否定词是帮你净化垃圾流量帮你省钱的。关键词肯定与否定的判断要有个量化标准确定<span style="color: black;">关联</span>属性，<span style="color: black;">能够</span><span style="color: black;">经过</span>关键词属性标签、用户画像、人群定位等几个方面进行筛选，爬罗剔抉，借助关键词工具快速<span style="color: black;">有效</span>判断词的<span style="color: black;">关联</span>度，有<span style="color: black;">关联</span>的关键词分为肯定词（<span style="color: black;">构成</span>肯定词库），不<span style="color: black;">关联</span>的关键词分为否定词（<span style="color: black;">构成</span>否定词库）。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/68d37b5aa7c244fb9bea063dc2a4112b~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1727779754&amp;x-signature=C5u8o0SBTyP0WZpKSfSMVIc4nIA%3D" style="width: 50%; margin-bottom: 20px;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">《亚马逊操盘手亿级卖家班》关键词<span style="color: black;">目的</span>定位 《亚马逊操盘手亿级卖家班》关键词<span style="color: black;">目的</span>定位</p>
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    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">第四步，肯定词的<span style="color: black;">归类</span>与否定词的归纳。</span></strong><span style="color: black;"><span style="color: black;">按照</span><span style="color: black;">制品</span>的属性和用户画像、人群定位进行对肯定词的属性标签<span style="color: black;">归类</span>，以便Listing文案做好属性<span style="color: black;">归类</span>好的肯定词布局，</span><strong style="color: blue;"><span style="color: black;">让重要的<span style="color: black;">制品</span>信息及<span style="color: black;">精细</span>属性被亚马逊正确收录，让A9算法正确识别<span style="color: black;">咱们</span>的<span style="color: black;">制品</span>。</span></strong><span style="color: black;">否定词生成词根频率后进行归纳，<span style="color: black;">显现</span>高的频率词根排除在文案里<span style="color: black;">显现</span>，以及<span style="color: black;">宣传</span>打自动或手动词组/广泛时用词组否定这些不<span style="color: black;">关联</span>词根，“一刀切”排除不<span style="color: black;">精细</span>流量，从而<span style="color: black;">加强</span>了<span style="color: black;">宣传</span>CTR与CVR，降低ACOS，节省<span style="color: black;">更加多</span>无效<span style="color: black;">宣传</span>成本。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/e8c73d96fdbd4c8a81be7ce9ac559569~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1727779754&amp;x-signature=yO0u7MGub3DZSz%2FufNU1Em%2BOOFQ%3D" style="width: 50%; margin-bottom: 20px;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">《亚马逊操盘手亿级卖家班》词根延伸</p>
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    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">2 </span></span><span style="color: black;">Listing文案SOP<span style="color: black;">过程</span></span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">第1</span>步，Listing文案的关键词布局。</span></strong><span style="color: black;">有了肯定词库后，筛选<span style="color: black;">精细</span>关键词与重要属性<span style="color: black;">归类</span>词，写Listing文案时在<span style="color: black;">区别</span>权重位置做<span style="color: black;">区别</span>关键词的布局，</span><strong style="color: blue;"><span style="color: black;">若能懂得亚马逊搜索引擎SEO规则与<span style="color: black;">规律</span>算法的，<span style="color: black;">区别</span>关键词在标题、ST、五行卖点、描述、more details其他部位做SEO布局，就<span style="color: black;">显现</span><span style="color: black;">海量</span>关键词自然排名被亚马逊系统推上前三页，<span style="color: black;">乃至</span>首页，</span></strong><span style="color: black;"><span style="color: black;">亦</span>是突破自然订单占比及Listing后期稳定性最重要的环节。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">A9与亚马逊搜索引擎优化 (SEO)的底层根基<span style="color: black;">便是</span></span><strong style="color: blue;"><span style="color: black;">关键词和文案</span></strong><span style="color: black;">，若底层根基不扎实，listing后面的稳定性就会很差，<span style="color: black;">宣传</span>打出来的词<span style="color: black;">非常多</span>都是垃圾词，从而白白浪费<span style="color: black;">宣传</span>成本。<span style="color: black;">同期</span>呢，<span style="color: black;">海量</span>关键词自然排名上不来，<span style="color: black;">没法</span><span style="color: black;">加强</span>自然订单占比，<span style="color: black;">始终</span>要依赖<span style="color: black;">宣传</span>，运营就会越来越被动。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">第二步，测Listing被亚马逊识别的<span style="color: black;">精细</span>度与静态收录词汇量多少，达标<span style="color: black;">精细</span>度和收录词汇量的标准后再制FBA单发货，不达标重新写。</span></strong><span style="color: black;">文案布局好之后，<span style="color: black;">咱们</span>还要<span style="color: black;">晓得</span><span style="color: black;">怎样</span>判定listing被收录的<span style="color: black;">状况</span>。listing在刊登之后，后台会<span style="color: black;">表示</span>15分钟展示在前台，这个15分钟<span style="color: black;">便是</span>亚马逊首次抓取你的listing信息，<span style="color: black;">经过</span>抓取<span style="color: black;">制品</span>的类目、标题、五点、<span style="color: black;">制品</span>描述、QA、review等信息，收录其关键词，叫做首次收录，<span style="color: black;">亦</span><span style="color: black;">能够</span>叫做静态收录。而亚马逊80%的收录都是<span style="color: black;">经过</span>静态收录决定的，后续想用运营<span style="color: black;">办法</span>手段去添加收录，基本很难。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">因此呢</span>，</span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">咱们</span>要有<span style="color: black;">办法</span>务必让亚马逊系统抓取到你listing的收录关键词<span style="color: black;">精细</span>且被收录词汇量又多。</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">在董老师的运营课上，有一个</span><strong style="color: blue;"><span style="color: black;">"四准两多"</span></strong><span style="color: black;">的定义，以此测试文案的<span style="color: black;">精细</span>度。<span style="color: black;">按照</span>这个标准<span style="color: black;">能够</span>判断亚马逊抓取到<span style="color: black;">咱们</span>listing的信息准不准确，被收录的关键词多不多。且<span style="color: black;">区别</span>类目的静态收录的数据量化标准都是<span style="color: black;">区别</span>的。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">“四准两多”</span></strong><span style="color: black;">标准达到之后，<span style="color: black;">咱们</span>再制FBA单。若不达标则删除链接（还未发货状态），重新刊登直到达标为准。（关于“四准两多”感兴趣的卖家欢迎咨询）</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">这般</span>一来，一旦链接上线后，<span style="color: black;">制品</span>的关键词收录词汇量，关键词的自然排名词汇量，还有自然订单就会比别人好<span style="color: black;">非常多</span>。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">3 </span></span><span style="color: black;">Listing上线可售后运营节奏把控SOP<span style="color: black;">过程</span></span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">第1</span>步，新品推广计划。</span></strong><span style="color: black;">到链接入仓可售状态之前，做好所有的数据调研和推广计划，在<span style="color: black;">制品</span>上线<span style="color: black;">营销</span>了之后，<span style="color: black;">根据</span>推广计划去设置<span style="color: black;">区别</span><span style="color: black;">周期</span>的<span style="color: black;">宣传</span>架构，推关键词，做好销量节奏的<span style="color: black;">掌控</span>。如新品黄金期14天，<span style="color: black;">怎样</span>达到<span style="color: black;">制品</span>关键词收录的体量，新品推广45天和90天又该达到什么数据。以下这些量化数据，供卖家参考：</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">1、有收录排名的词汇量占肯定词库量的60-80%</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">2、自然排名前三页的词汇量占肯定词库量的30-50%</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">3、自然排名首页的词汇量占肯定词库量的15-30%</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">4、自然排名首页前三的词汇量肯定词库量的5-10%</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">有这些量化数据标准，</span><span style="color: black;"><span style="color: black;">卖家就<span style="color: black;">能够</span>主动把控运营的节奏。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/d72afe3f4493447eb52c34d2b40a8741~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1727779754&amp;x-signature=EH9g%2BXVzNyaYsFbF9iLtBbqJ%2FAA%3D" style="width: 50%; margin-bottom: 20px;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">《亚马逊操盘手亿级卖家班》运营数据量化</p>
    </div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">第二步，Listing上线可售后<span style="color: black;">起始</span>销量节奏把控。</span></strong><span style="color: black;">对应运营人员说，最难把控的<span style="color: black;">便是</span>销量的节奏，<span style="color: black;">尤其</span>是细分销量节奏，<span style="color: black;">例如</span><span style="color: black;">宣传</span>订单和自然订单的节奏把控，能把控在你的预测范围更难，<span style="color: black;">因此呢</span>这<span style="color: black;">亦</span>是考核判断一个运营能力<span style="color: black;">明显</span>的<span style="color: black;">原因</span>之一。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">亚马逊对Listing权重判断是个两个极端化，若Listing销量越来越好，权重越来越高，容易<span style="color: black;">引起</span>你断货，相反的，销量越来越差时<span style="color: black;">引起</span>你滞销，<span style="color: black;">因此</span>Listing上线<span style="color: black;">起始</span><span style="color: black;">营销</span>后</span><strong style="color: blue;"><span style="color: black;">销量节奏把控SOP流程化<span style="color: black;">不仅</span>考验运营能力，<span style="color: black;">况且</span>对你打新品的经验、预算判断、细节把控等<span style="color: black;">原因</span><span style="color: black;">需求</span>更高。</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">做好销量节奏把控SOP流程重要几<span style="color: black;">过程</span>：</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">1、Listing上线的<span style="color: black;">周期</span>性</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">1）新品上线前14天的黄金期</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">2）新品上线第15-45天的成<span style="color: black;">长时间</span></span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">3）新品上线第46-90天的稳<span style="color: black;">定时</span>（<span style="color: black;">亦</span>可<span style="color: black;">叫作</span>爆款期）</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">4）新品上线90天后的老品运营期</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">2、<span style="color: black;">宣传</span>投放节奏把控与自然订单占比</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">1、<span style="color: black;">宣传</span>投放节奏把控。<span style="color: black;">首要</span>打新品要弄清楚一个<span style="color: black;">规律</span>定位：<span style="color: black;">宣传</span>是营销<span style="color: black;">周期</span>性的手段，不是永久的<span style="color: black;">办法</span>，</span><strong style="color: blue;"><span style="color: black;">自然订单突破与稳定才是永久的<span style="color: black;">办法</span>。</span></strong><span style="color: black;"><span style="color: black;">因此</span>，<span style="color: black;">宣传</span>的<span style="color: black;">功效</span>是针对性Listing<span style="color: black;">每一个</span><span style="color: black;">周期</span>的运营推动<span style="color: black;">功效</span>，<span style="color: black;">最后</span>目的是</span><strong style="color: blue;"><span style="color: black;">拉动自然流量，突破自然订单与稳定。</span></strong><span style="color: black;">相反的，<span style="color: black;">宣传</span>打得很猛很飘，Listing权重热度集中于<span style="color: black;">宣传</span>上，链接就被<span style="color: black;">宣传</span>牵着鼻子走，很被动，某天<span style="color: black;">宣传</span>暂停、预算下调、<span style="color: black;">宣传</span>表现<span style="color: black;">欠好</span>等等都会<span style="color: black;">引起</span>链接销量<span style="color: black;">忽然</span>下滑与不稳定。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">宣传</span>投放节奏把控重在两个维度指标：CTR与CVR，一方面拉动关键词的收录到自然排名<span style="color: black;">提升</span>，另一方面<span style="color: black;">弥补</span>listing销量的递增或<span style="color: black;">掌控</span>节奏。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">2、突破自然订单占比。<span style="color: black;">首要</span>要突破自然流量，突破自然流量要懂得判断分析Listing自然流量的<span style="color: black;">途径</span><span style="color: black;">源自</span>，再加以<span style="color: black;">办法</span>去突破。亚马逊站内流量入口其中三大入口占比80%以上（如下图），这三大流量入口的载体<span style="color: black;">便是</span>关键词，<span style="color: black;">因此</span>突破自然流量，要<span style="color: black;">处理</span>关键词的收录。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/cdb376d3a7454afe98cf40317933a7bc~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1727779754&amp;x-signature=vopa%2FxF2WqSuxHsTWpzENflGJRw%3D" style="width: 50%; margin-bottom: 20px;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">《亚马逊操盘手亿级卖家班》流量入口归纳</p>
    </div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">重要<span style="color: black;">办法</span>维度之一是精通亚马逊搜索引擎优化（SEO）规则算法，</span><strong style="color: blue;"><span style="color: black;">在</span><span style="color: black;">文案做好关键词的布局</span></strong><span style="color: black;">；<span style="color: black;">办法</span>维度之二是</span><strong style="color: blue;"><span style="color: black;">把控销量的节奏和<span style="color: black;">提高</span>转化率。</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">同期</span>要<span style="color: black;">重视</span>一点，在后续的库存管理上，需要做好库存计划。记录<span style="color: black;">制品</span>好的库存信息，算好库存周转周期，防止断货。<span style="color: black;">不可</span><span style="color: black;">茫然</span>发货，<span style="color: black;">按照</span>周或月的销量<span style="color: black;">状况</span>，做好发货规划，<span style="color: black;">针对</span>发货在途的货件，要实时跟进物流<span style="color: black;">情况</span>和上架状态，<span style="color: black;">针对</span><span style="color: black;">长期</span>的冗余库存，<span style="color: black;">亦</span>要<span style="color: black;">即时</span>进行清理，防止产生<span style="color: black;">巨额</span>仓储费。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">库存指标：</span><strong style="color: blue;"><span style="color: black;">店铺总库存的可售天数<span style="color: black;">按照</span><span style="color: black;">制品</span>线<span style="color: black;">掌控</span>到60-120天之内，<span style="color: black;">营销</span>额<span style="color: black;">必定</span>是要超过库存<span style="color: black;">制品</span>的2倍以上。</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">总之，运营销量节奏SOP流程设计，核心在于<span style="color: black;">办法</span>与实操打法实战经验，有了<span style="color: black;">办法</span>再去实践，打出了几款成功<span style="color: black;">制品</span>或爆款，<span style="color: black;">持续</span>在节奏把控细节上总结出经验，再来制定某个品类<span style="color: black;">制品</span>的运营销量节奏SOP流程，但切记<span style="color: black;">不可</span>光靠理想规划，要靠实操化、数据化、精细化。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">4 </span></span><span style="color: black;">总结</span></strong></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/f1ec39f8930444f1a7a3ce700b34a61b~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1727779754&amp;x-signature=t0tYX0ypNpOwBwitoXokVOJTlEA%3D" style="width: 50%; margin-bottom: 20px;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">《亚马逊操盘手亿级卖家班》SOP工作流程化</p>
    </div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">从图上<span style="color: black;">能够</span>看到，SOP的关键点<span style="color: black;">便是</span>工作流程。亚马逊运营流程化从<span style="color: black;">制品</span><span style="color: black;">研发</span>、采购、质检、物流，再到关键词调研、listing文案撰写、<span style="color: black;">照片</span>拍摄、流量结构分析再到最后的数据跟踪分析。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">SOP的底层<span style="color: black;">规律</span>是每一个岗位以及<span style="color: black;">机构</span><span style="color: black;">针对</span>当前工作的理解，把工作<span style="color: black;">需要</span>和任务列为<span style="color: black;">详细</span>的数据和<span style="color: black;">过程</span>完整的可执行<span style="color: black;">名单</span>，再逐一将任务和<span style="color: black;">目的</span>进行拆解，量化细化。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">例如</span>运营主管，需要安排各个成员月/周的<span style="color: black;">详细</span>工作和工作<span style="color: black;">目的</span>，并且监督与<span style="color: black;">检测</span>完成<span style="color: black;">状况</span>；<span style="color: black;">定时</span><span style="color: black;">按照</span>数据做运营，规划好团队短期与<span style="color: black;">长时间</span>的运营<span style="color: black;">目的</span>；每日流量、转化率、销量、<span style="color: black;">宣传</span>等数据跟进，分析数据，<span style="color: black;">即时</span><span style="color: black;">调节</span>营销<span style="color: black;">方法</span>；<span style="color: black;">检测</span>店铺的促销管理，需要调价或<span style="color: black;">怎样</span>做促销，避免运营<span style="color: black;">导致</span>失误；算清店铺上个月的运费、平台订单回款利润明细等。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">例如</span>运营，从<span style="color: black;">制品</span>上架，要先做关键词调研，竞品分析，<span style="color: black;">营销</span>计划书，<span style="color: black;">而后</span>再去做成本结构分析，做推广计划，<span style="color: black;">例如</span>新品期第<span style="color: black;">1星期</span>先<span style="color: black;">提高</span>关键词的排名，第二周做<span style="color: black;">宣传</span>的优化，拉转化率；第三周<span style="color: black;">增多</span>订单量，报名秒杀<span style="color: black;">或</span>站外的流量的推广。把工作<span style="color: black;">目的</span>，<span style="color: black;">根据</span><span style="color: black;">机构</span><span style="color: black;">目的</span>/团队<span style="color: black;">目的</span>/个人<span style="color: black;">目的</span>的工作进行拆解量化，员工的积极性<span style="color: black;">亦</span>容易调动，各<span style="color: black;">分部</span>对岗位的完成度<span style="color: black;">亦</span>会变得精益求精。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">有了SOP，<span style="color: black;">针对</span>员工而言，员工对自己的岗位职责更加清晰，工作更加有条理，<span style="color: black;">目的</span>更加清晰。<span style="color: black;">针对</span>企业而言，<span style="color: black;">机构</span>有一套完整的SOP流程在运转的话，老板在管理上<span style="color: black;">亦</span>会<span style="color: black;">容易</span><span style="color: black;">非常多</span>，<span style="color: black;">同期</span><span style="color: black;">亦</span>能</span><strong style="color: blue;"><span style="color: black;">最大程度<span style="color: black;">保准</span>员工工作成果的统一连续性，复制一款又一款爆品，<span style="color: black;">乃至</span>不依赖某一个人或某个团队，降低人力成本，让运营体系回归到企业平台上来。</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">当然，<span style="color: black;">针对</span>工作中的标准SOP，创建好以后还要<span style="color: black;">持续</span>地优化完善，<span style="color: black;">持续</span>迭代更新<span style="color: black;">才可</span>尽善尽美。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/169fee449d0d44df9b1357480c763f3e~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1727779754&amp;x-signature=1NKqZnytOa%2B5jtDgEDMcizpUhfE%3D" style="width: 50%; margin-bottom: 20px;"></div>

nykek5i 发表于 2024-10-7 13:52:17

“沙发”（SF，第一个回帖的人）‌

nqkk58 发表于 2024-10-24 00:02:03

这篇文章真的让我受益匪浅，外链发布感谢分享！

4lqedz 发表于 2024-10-28 15:19:57

大势所趋，用于讽刺一些制作目的就是为了跟风玩梗，博取眼球的作品。

m5k1umn 发表于 2024-11-2 07:55:30

顶楼主，说得太好了！

查看完整版本: 从成功的亚马逊企业案例中得到的经验：运营打法SOP流程化！