企业公关怎么样调节百度SEO策略？6位实操者回答了6个问题
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">万能的大叔</span></strong></span><span style="color: black;"> 的 </span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">第1054 </span></strong></span><span style="color: black;">篇原创<span style="color: black;">文案</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">本文略长，但<span style="color: black;">意见</span>你<span style="color: black;">保藏</span>哦</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">昨天<span style="color: black;">迄今</span>，一篇名为《搜索引擎百度已死》的自<span style="color: black;">媒介</span><span style="color: black;">文案</span>刷屏，再次印证了大叔新书《刷屏》里的观点：自<span style="color: black;">媒介</span>深度<span style="color: black;">文案</span><span style="color: black;">已然</span><span style="color: black;">作为</span>企业<span style="color: black;">消极</span>舆情的<span style="color: black;">重点</span><span style="color: black;">源自</span>。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">随后，百度股价下跌了6%，百度公关<span style="color: black;">亦</span>出面<span style="color: black;">回复</span>：百家号占全站搜索比例<span style="color: black;">仅有</span>10%。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">大叔今天不讨论百度的<span style="color: black;">危险</span>公关到底好与坏，更不想深究百度到底还是不是搜索引擎，换个<span style="color: black;">方向</span>聊聊：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">面对变化中的百度，以公关为目的的搜索引擎优化（SEO）在2019该怎么<span style="color: black;">调节</span>策略呢？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">我想这是所有公关从业者都需要<span style="color: black;">认识</span>的一个基本问题，尤其是甲方，小心被乙方忽悠。为了回答这个问题，大叔团队分别邀请了6位在一线实操的SEO从业者，从6个<span style="color: black;">方向</span>解答。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">1、</span>百度取消了<span style="color: black;">资讯</span>源，百度<span style="color: black;">新闻</span>搜索结果对百家号的侧重，对<span style="color: black;">通常</span>网络<span style="color: black;">资讯</span>发稿，<span style="color: black;">是不是</span>有影响？</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">1、金立伟（嘉麒隆异科技<span style="color: black;">制品</span>经理）：稿件发布百家号应该排<span style="color: black;">第1</span></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">百家号的高权重会对<span style="color: black;">资讯</span>稿件在<span style="color: black;">新闻</span><span style="color: black;">归类</span>中的影响<span style="color: black;">很强</span>。而百度指数在2018年12月底取消了<span style="color: black;">媒介</span>指数<span style="color: black;">亦</span>应该是<span style="color: black;">由于</span><span style="color: black;">资讯</span>源取消后的结果，<span style="color: black;">日前</span>看百度指数中<span style="color: black;">媒介</span>指数一直无波动，后续<span style="color: black;">是不是</span>有变化还需观察。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">新闻</span><span style="color: black;">归类</span>中通篇现实结果均为百家号结果，<span style="color: black;">因此</span>，在稿件投放方面需要和编辑进行提前沟通，针对百家号进行单独投放。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">网页搜索中的影响取决于关键词和<span style="color: black;">详细</span>百家号投放的数量，百家号在网页搜索中<span style="color: black;">亦</span>依然<span style="color: black;">处在</span>优先展示的位置。其他搜索页面<span style="color: black;">亦</span><span style="color: black;">重点</span>以核心门户为主。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">因此</span>在日后的投放过程中发布<span style="color: black;">次序</span><span style="color: black;">意见</span>为：百家号、门户站、垂直网站、其他网络<span style="color: black;">媒介</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">2、郑琦（武汉执拙网络科技策略顾问）：一稿多投在百家号不适应了</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">百度并<span style="color: black;">无</span>完全取消<span style="color: black;">资讯</span>源标签<span style="color: black;">媒介</span>，但随着<span style="color: black;">媒介</span><span style="color: black;">自己</span>的经营困难，合规网络<span style="color: black;">媒介</span>的总量是在一年年下降的，<span style="color: black;">因为</span>过去<span style="color: black;">各样</span>事件影响，百度加强的<span style="color: black;">资讯</span>源<span style="color: black;">媒介</span>的筛选，<span style="color: black;">针对</span>某一家<span style="color: black;">媒介</span>来讲这个月还属于百度<span style="color: black;">资讯</span>源，下个月可能就不是了，<span style="color: black;">增多</span>了企业投放<span style="color: black;">资讯</span>源的难度。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">能<span style="color: black;">保证</span><span style="color: black;">长时间</span>是<span style="color: black;">资讯</span>源的<span style="color: black;">重点</span>是几个央媒加各行业头部<span style="color: black;">媒介</span>，而这些<span style="color: black;">媒介</span>的非常挑稿，将倒逼企业<span style="color: black;">资讯</span>稿的内容质量<span style="color: black;">提高</span>，<span style="color: black;">才可</span>继续<span style="color: black;">持有</span><span style="color: black;">资讯</span>源Pr的红利。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">除了<span style="color: black;">资讯</span>源外，百度百家号<span style="color: black;">作为</span>企业百度SEO营销中重要的舞台，但<span style="color: black;">因为</span>百家号重度考核原创性，<span style="color: black;">因此</span>原来<span style="color: black;">资讯</span>稿一稿多发，<span style="color: black;">微X</span>KOL群发的模式产生了深刻的变化，<span style="color: black;">非常多</span>企业并不适应。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">3、张磊（壹沓科技seo技术负责人）：百度并<span style="color: black;">无</span>取消<span style="color: black;">资讯</span>源</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">百度的<span style="color: black;">资讯</span>源，<span style="color: black;">能够</span>理解成百度的<span style="color: black;">资讯</span>信息爬取的重点<span style="color: black;">媒介</span>库，百度<span style="color: black;">已然</span>不止一次的<span style="color: black;">调节</span><span style="color: black;">媒介</span>库，这<span style="color: black;">亦</span>是洗牌的过程。百家号其<span style="color: black;">功效</span>和头条号是<span style="color: black;">同样</span>的，百度把百家号的权重<span style="color: black;">提高</span>，目的<span style="color: black;">便是</span>为了让<span style="color: black;">媒介</span>把原创<span style="color: black;">资讯</span>发布在百家号上，进一步<span style="color: black;">提高</span>百家号的<span style="color: black;">资讯</span>价值。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">怎样</span>应对呢，其实百度并<span style="color: black;">无</span>取消<span style="color: black;">资讯</span>源，只是<span style="color: black;">始终</span>在作<span style="color: black;">调节</span>，<span style="color: black;">便是</span>说，需要<span style="color: black;">持续</span>的去找<span style="color: black;">有些</span><span style="color: black;">资讯</span>价值比较高收录率比较好的<span style="color: black;">媒介</span>作内容的发布就好。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">4、大叔：百家号很早<span style="color: black;">便是</span>企业公关的重要阵地</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">百度上一次的<span style="color: black;">资讯</span>源<span style="color: black;">调节</span>，估计<span style="color: black;">便是</span>它<span style="color: black;">认识</span>到了<span style="color: black;">自己</span>流量下滑的问题，<span style="color: black;">因此</span>，<span style="color: black;">经过</span><span style="color: black;">加强</span>百家号的权重，再把从池子里流出去的水再引回到大池子中。其实百家号仅比<span style="color: black;">微X</span>公众号晚起步一点，但却<span style="color: black;">由于</span>百度<span style="color: black;">资讯</span>以及百度app的运营策略变来变去，<span style="color: black;">始终</span><span style="color: black;">无</span>得到足够的<span style="color: black;">注重</span>。去年年底<span style="color: black;">起始</span>，百家号<span style="color: black;">最终</span>得到了<span style="color: black;">全部</span>百度平台的<span style="color: black;">注重</span>，效果立竿见影。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">换个非seo的<span style="color: black;">方向</span>，其实，从企业公关的<span style="color: black;">方向</span>，百家号从<span style="color: black;">显现</span>的那一刻起，就<span style="color: black;">作为</span>了企业公关的重要阵地，当时的流量<span style="color: black;">亦</span>很大，百家号还时不时弄一个大专题，讨论时下流行的热门<span style="color: black;">专题</span>。只<span style="color: black;">不外</span>在最<span style="color: black;">起始</span>的几年，百度公关自己用得有点过猛。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">2、</span>企业遇到<span style="color: black;">消极</span>事件，会<span style="color: black;">经过</span>seo的方式优化，<span style="color: black;">这事</span>对这种方式有何影响？</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">1、金立伟：要<span style="color: black;">加强</span>稿件的质量，原创度高于80%</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">当企业遭遇舆情问题<span style="color: black;">起步</span>SEO优化时，针对<span style="color: black;">新闻</span><span style="color: black;">归类</span>优化时可<span style="color: black;">海量</span>安排<span style="color: black;">媒介</span>百家号和个人百家号进行投放，但百家号有排他性的原创<span style="color: black;">守护</span>（<span style="color: black;">类似</span>度过高<span style="color: black;">或</span>变形程度<span style="color: black;">不足</span>都<span style="color: black;">没法</span>审核<span style="color: black;">经过</span>），这<span style="color: black;">亦</span>就<span style="color: black;">加强</span>了对稿件投放质量的<span style="color: black;">需求</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">利用百家号<span style="color: black;">能够</span><span style="color: black;">第1</span>时间对<span style="color: black;">新闻</span><span style="color: black;">归类</span>进行稀释。网页搜索中<span style="color: black;">亦</span>优先展示。百度最新<span style="color: black;">关联</span>信息<span style="color: black;">亦</span>优先展示百家号内容。<span style="color: black;">因此</span><span style="color: black;">加强</span>内容质量（原创度必须高于80%<span style="color: black;">乃至</span>全原创），<span style="color: black;">选取</span>百家号以外的高权重<span style="color: black;">优秀</span>网媒进行投放。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">2、郑琦：得接受100%清理<span style="color: black;">消极</span>不可能的的现实</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">企业遇到<span style="color: black;">消极</span>事件，<span style="color: black;">首要</span>要有一个正确的观念，<span style="color: black;">亦</span><span style="color: black;">便是</span>必须接受<span style="color: black;">没法</span>100%清理的结论，正常的压制<span style="color: black;">能够</span>让搜索结果正面的内容<span style="color: black;">增多</span>，但<span style="color: black;">消极</span>的内容100%消失<span style="color: black;">日前</span>越来越难，最<span style="color: black;">重点</span><span style="color: black;">原由</span>是百度对标题有<span style="color: black;">消极</span>词的内容做了加权。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">意见</span>有三个:</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1）<span style="color: black;">消极</span>事件<span style="color: black;">显现</span>后，尽快组织正面内容批量投放让百度<span style="color: black;">引起</span><span style="color: black;">增多</span>正面收录，最好超过<span style="color: black;">消极</span>自然转载量。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2）<span style="color: black;">能够</span><span style="color: black;">思虑</span>采取含<span style="color: black;">消极</span>关键词的正面标题策略做<span style="color: black;">必定</span>的应对。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3）<span style="color: black;">经过</span>其它自<span style="color: black;">媒介</span>对事件进行统一的发声，让企业正能量以更宽的<span style="color: black;">途径</span>传播。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3<span style="color: black;">、大叔：SEO不是<span style="color: black;">危险</span>公关最重要的，<span style="color: black;">不可</span><span style="color: black;">忽略</span>传统<span style="color: black;">媒介</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">企业在遭遇<span style="color: black;">危险</span>时间的时候，SEO的工作在<span style="color: black;">全部</span><span style="color: black;">危险</span>公关中是重要的，但重要等级<span style="color: black;">不该</span>该是最高的，<span style="color: black;">由于</span>重点应该放在事实本身的研判上，<span style="color: black;">另外</span>，还有对外和对内口径的制定、来自传统<span style="color: black;">媒介</span>和社交<span style="color: black;">媒介</span>的舆情监测等。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">百家号权重的<span style="color: black;">提高</span>，在<span style="color: black;">详细</span>操作上，确实需要跟着变，但大策略基本是不变的，<span style="color: black;">例如</span><span style="color: black;">不外</span>过分依赖自<span style="color: black;">媒介</span>开设的百家号，而<span style="color: black;">忽略</span>了传统<span style="color: black;">媒介</span>的百家号，这是公信力问题，不以平台位转移。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">3、</span>上面说的是百度<span style="color: black;">新闻</span>，百度网页的优化，有何影响吗？</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">1、金立伟：百度网页首屏的占位依然侧重百度<span style="color: black;">制品</span></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">新闻</span><span style="color: black;">归类</span><span style="color: black;">倘若</span><span style="color: black;">根据</span>之前传统的优化方式进行投放可能会<span style="color: black;">显现</span><span style="color: black;">资讯</span>网站不被收录的<span style="color: black;">状况</span>。而网页搜索<span style="color: black;">倘若</span>百家号和网媒投放的内容原创度质量相当的<span style="color: black;">状况</span>下，<span style="color: black;">亦</span>依然会优先展示百家号的内容。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">百度<span style="color: black;">此刻</span>首屏的占位被百度百科、百度贴吧、百度<span style="color: black;">晓得</span>、百家号进行分割。<span style="color: black;">因此</span><span style="color: black;">增多</span>对百度<span style="color: black;">制品</span>的投放力度<span style="color: black;">同期</span><span style="color: black;">保准</span>输出内容的质量，并且要符合百度对<span style="color: black;">关联</span><span style="color: black;">制品</span>的<span style="color: black;">需求</span>。在百度的规则内利用好百度<span style="color: black;">供给</span>的工具<span style="color: black;">才可</span>将此次百家号权重<span style="color: black;">提高</span>对优化<span style="color: black;">导致</span>的影响降低到最小。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">2、郑琦：百度网页优化需要一<span style="color: black;">按时</span>间<span style="color: black;">累积</span></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">百度<span style="color: black;">新闻</span>搜索中<span style="color: black;">包含</span>了百度系新媒体+部分百度<span style="color: black;">资讯</span>源的内容，百度网页的优化是有一<span style="color: black;">按时</span>间<span style="color: black;">累积</span>效果的，按<span style="color: black;">日前</span>执行经验观察，<span style="color: black;">很强</span>力量的百度<span style="color: black;">资讯</span>源+百度百家投放，大约在<span style="color: black;">一月</span><span style="color: black;">上下</span>的时间后会自然形成百度网页前两页的自然排名效果（竞争过于激烈的词则可能无效）</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">3、度爷<strong style="color: blue;"><span style="color: black;">（百科互动创始人</span></strong>）：百家号<span style="color: black;">更加多</span>在feed里<span style="color: black;">显现</span></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">日前</span>百家号在百度<span style="color: black;">新闻</span>（之前的百度新闻）展现量是覆盖性的，而<span style="color: black;">针对</span>百度网页（搜索结果页），百家号更<span style="color: black;">大都是</span>展<span style="color: black;">此刻</span>feed流里面，<span style="color: black;">亦</span><span style="color: black;">便是</span>“最新<span style="color: black;">关联</span>信息”。<span style="color: black;">非常多</span>企业都有在这个位置展现<span style="color: black;">资讯</span>的<span style="color: black;">需要</span>，<span style="color: black;">因此</span><span style="color: black;">亦</span>需要在原创内容数和百家号发稿数上面做<span style="color: black;">文案</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">4、</span>你怎么看百家号和熊掌号对公关和<span style="color: black;">危险</span>公关的价值？</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">1、张磊：熊账号<span style="color: black;">已然</span>改名，运营策略未知</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">熊掌号在18年底<span style="color: black;">已然</span>更名为熊掌ID，百度对待熊掌号ID<span style="color: black;">制品</span>后继<span style="color: black;">怎样</span>运营还是个未知数，百家号运营的话，对公关<span style="color: black;">来讲</span>，在现<span style="color: black;">周期</span>百度这个应用体系里面是一个重要的内容露出的平台。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">2、郑琦：百家号在<span style="color: black;">危险</span>公关中价值巨大</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">百家号在<span style="color: black;">危险</span>公关中价值巨大，<span style="color: black;">因为</span>百家号是任何时候都<span style="color: black;">能够</span>应对的策略，合适做官方快速发声<span style="color: black;">途径</span>（与<span style="color: black;">博客</span><span style="color: black;">微X</span><span style="color: black;">协同</span>）或由行业百家热号发出，但<span style="color: black;">因为</span>百家号只能发首发原创内容，<span style="color: black;">没法</span>扩散传播，<span style="color: black;">因此</span><span style="color: black;">能够</span><span style="color: black;">协同</span>可群发的<span style="color: black;">资讯</span>稿加大搜索声量。<span style="color: black;">例如</span><span style="color: black;">近期</span>的某明星的小三门事件，<span style="color: black;">能够</span>看到<span style="color: black;">非常多</span>百家号参于其中发出<span style="color: black;">区别</span>的声音，应该是双方网络力量的造势。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">3、度爷：熊账号已转为ID与公关弱化</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">百家号今后绝对是<span style="color: black;">危险</span>公关的重头戏，无论是品牌<span style="color: black;">揭发</span>，还是<span style="color: black;">消极</span>压制，<span style="color: black;">或</span><span style="color: black;">消极</span>处理。熊掌号<span style="color: black;">已然</span>更名熊掌ID，从号转到ID，<span style="color: black;">亦</span><span style="color: black;">便是</span><span style="color: black;">媒介</span>属性转为通行证属性，与公关关系进一步弱化，把握好百家号就行。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">4、大叔：百家号<span style="color: black;">不该</span>该是头条号</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">百家号和头条号虽然在<span style="color: black;">制品</span>形态上很像，但应该是两个完全<span style="color: black;">区别</span>的<span style="color: black;">制品</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">大叔从用户的<span style="color: black;">方向</span>来举一个例子：<span style="color: black;">倘若</span>不是某些特殊工作的需要，你会在今日头条的app上搜索关键词吗？不会吧，<span style="color: black;">由于</span>今日头条是智能<span style="color: black;">举荐</span><span style="color: black;">规律</span>，用户只会刷来刷去，<span style="color: black;">因此</span>，虽然头条号上有<span style="color: black;">非常多</span><span style="color: black;">资讯</span>是“旧闻”<span style="color: black;">乃至</span>是<span style="color: black;">流言</span>，但你无<span style="color: black;">所说</span>，<span style="color: black;">选取</span>刷过去，但你打开百度的<span style="color: black;">第1</span>诉求是搜索，你<span style="color: black;">期盼</span>得到的是真相和最新的<span style="color: black;">资讯</span>动态。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">基于这个用户路径，对<span style="color: black;">危险</span>公关<span style="color: black;">来讲</span>，百家号应该<span style="color: black;">处理</span>真相和实效性问题，而头条号则是长尾和下沉。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">5、金立伟：百度在<span style="color: black;">经过</span>百家号介入内容审核权限</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">之前的<span style="color: black;">新闻</span><span style="color: black;">归类</span>，有其他网站的参与，收录的结果可能相对更公正，而<span style="color: black;">媒介</span>自己审核自己的内容，相对<span style="color: black;">来讲</span><span style="color: black;">亦</span>更客观。<span style="color: black;">此刻</span><span style="color: black;">新闻</span><span style="color: black;">归类</span>中大部分都是百家号，而审核后台<span style="color: black;">亦</span>都是百家号，<span style="color: black;">亦</span><span style="color: black;">便是</span>说，从某种<span style="color: black;">道理</span>上讲，百度在<span style="color: black;">经过</span>百家号<span style="color: black;">起始</span>介入内容的审核权限。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">5、</span>移动互联网时代，你怎么看以百度指数为核心的公关<span style="color: black;">评估</span>体系的价值？</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">1、郑琦：百度优化仍是2B企业公关的重要工作</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">百度指数的<span style="color: black;">评估</span>体系对公关人来讲<span style="color: black;">已然</span>越来越难以捉摸，<span style="color: black;">尤其</span>是<span style="color: black;">媒介</span>指数<span style="color: black;">新闻</span>指数这些<span style="color: black;">经过</span>常规手段很难影响，在公关人群体中价值在下降。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">百度指数只是搜索范围的统计，流量分散的格局下<span style="color: black;">没法</span>反映公关体系的全景了，但<span style="color: black;">因为</span><span style="color: black;">每一个</span><span style="color: black;">机构</span>业务或多或少需要和搜索打交道，<span style="color: black;">尤其</span>是搜索口碑，<span style="color: black;">因此</span>百度指数的价值不会完全消失。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2C端的业务百度指数<span style="color: black;">表率</span>了主动搜索品牌的用户数有多少，搜索的目的<span style="color: black;">重点</span>是<span style="color: black;">瞧瞧</span>品牌<span style="color: black;">是不是</span>值得信赖<span style="color: black;">或</span>值不值得尝试体验，<span style="color: black;">因此</span>在百度指数自然数据稳健<span style="color: black;">提升</span>的企业，业务量<span style="color: black;">亦</span>基本呈<span style="color: black;">提升</span>趋势，百度搜索<span style="color: black;">重点</span>起到增信的<span style="color: black;">功效</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2B端的业务百度指数的重要性几乎和以前<span style="color: black;">无</span>变化，这类业务严重依赖百度寻找供应商，是T0B端企业公关工作重要性高的一环。有些企业线下开个会就<span style="color: black;">显著</span>指数会上一波。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">2、单莉莉（壹沓科技运营负责人）：对收录机制应用最考验供应商</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">百度指数是用来统计关键词<span style="color: black;">关联</span>的媒<span style="color: black;">身体</span>容及网民的搜索<span style="color: black;">行径</span>，其<span style="color: black;">供给</span>的数据还是相对客观公开公正的，<span style="color: black;">况且</span><span style="color: black;">累积</span>了<span style="color: black;">海量</span>的历史信息，在这块的话，<span style="color: black;">日前</span>很难有第二种指数来颠覆它的存在。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">从公关的<span style="color: black;">方向</span>来看，传统网站肯定要做的，<span style="color: black;">由于</span><span style="color: black;">区别</span>的<span style="color: black;">媒介</span>属性<span style="color: black;">区别</span>，覆盖的用户<span style="color: black;">亦</span><span style="color: black;">区别</span>。优化的目的并不是简单粗暴的只要展示，而是最大效果的多频道的露出。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">收录机制是SEO优化供应商在工作时候必须要遵循的<span style="color: black;">需求</span>，谁把这个机制运用价值最大化更灵活谁的结果就会更好。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">3、阿木（某<span style="color: black;">机构</span><span style="color: black;">制品</span>运营）：百度指数正在被<span style="color: black;">微X</span>指数等平台分流</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">百度指数<span style="color: black;">做为</span>一个事件热度的观察工具，是最老的传播事件热度指标，但依旧是一个<span style="color: black;">特别有</span>力的指标，国人搜索的<span style="color: black;">第1</span><span style="color: black;">选取</span>还是百度。</span><span style="color: black;"><span style="color: black;">因为</span><span style="color: black;">微X</span>生态的强大，<span style="color: black;">此刻</span>搜索有<span style="color: black;">非常多</span>人<span style="color: black;">已然</span><span style="color: black;">起始</span>用搜狗了，<span style="color: black;">由于</span>搜狗<span style="color: black;">能够</span>搜<span style="color: black;">微X</span><span style="color: black;">文案</span>和公众号，百度的搜索市场正在被搜狗、360、<span style="color: black;">乃至</span>是头条侵蚀，<span style="color: black;">此刻</span>看热度<span style="color: black;">亦</span>不是单一看百度指数了，廉颇老矣。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">4、度爷：<span style="color: black;">百度指数更注重社交数据，<span style="color: black;">微X</span>指数数据太少</span></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">百度在<span style="color: black;">持续</span>完善百度指数体系，<span style="color: black;">近期</span>刚<span style="color: black;">增多</span>了<span style="color: black;">新闻</span>指数，和<span style="color: black;">媒介</span>指数平级，更注重社会化<span style="color: black;">行径</span><span style="color: black;">原因</span>，<span style="color: black;">亦</span><span style="color: black;">便是</span>转赞评等计入指数。以百度智能分发和<span style="color: black;">举荐</span>内容数据为<span style="color: black;">基本</span>，将网民的阅读、评论、转发、点赞、不<span style="color: black;">爱好</span>等<span style="color: black;">行径</span>的数量加权求和得出<span style="color: black;">新闻</span>指数。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">百度指数<span style="color: black;">日前</span>依然是公关<span style="color: black;">评估</span>的<span style="color: black;">重点</span>依据之一，毕竟<span style="color: black;">咱们</span>期待的<span style="color: black;">微X</span>指数，可视数据毕竟有限，<span style="color: black;">博客</span>指数（微指数）<span style="color: black;">更加多</span>限于<span style="color: black;">博客</span>体系。简单<span style="color: black;">来讲</span>百度指数是全网指数，而<span style="color: black;">微X</span>、<span style="color: black;">博客</span>指数更<span style="color: black;">大都是</span>本平台数据为依据。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">5、大叔：传统公关<span style="color: black;">评估</span>体系<span style="color: black;">已然</span>没了</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2016年1月7日，大叔写了一篇<span style="color: black;">文案</span>《以百度指数为核心的传统公关<span style="color: black;">评估</span>体系正在坍塌》，<span style="color: black;">据述</span>在公关圈<span style="color: black;">导致</span><span style="color: black;">有些</span>骚动。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">当时，正是<span style="color: black;">微X</span>和今日头条的鼎盛时期，大叔<span style="color: black;">发掘</span>几个现象：1、没人看报纸了，传统<span style="color: black;">媒介</span>的内容分发遇到了问题；2、社交<span style="color: black;">媒介</span>app在严重分流其他app的流量，<span style="color: black;">包含</span><span style="color: black;">资讯</span>、百度和电商app，<span style="color: black;">此刻</span>是<span style="color: black;">所说</span>的公私域流量之分；3、刷屏比上头条更重要，<span style="color: black;">由于</span>最重要的媒介变成了个人；4、技术传播崛起；5、用户搜索的流量<span style="color: black;">亦</span>在被分流，<span style="color: black;">例如</span>除了百度，我<span style="color: black;">能够</span>去知乎、<span style="color: black;">博客</span>和<span style="color: black;">微X</span>搜索我想要的东西；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">此刻</span>来看，这些趋势并不是改变，反而百度在顺势而为地改变。大叔认为，这是好事，对公关而言，传统<span style="color: black;">评估</span>体系确实没了，而在新的<span style="color: black;">评估</span>体系中，百度虽然不是核心了，而被社交<span style="color: black;">媒介</span>取代，但它确实<span style="color: black;">亦</span>很重要，毕竟中国就这么一家独大。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">6、</span><span style="color: black;">倘若</span>百度搜索结果都是百家号了，你觉得传统网站发稿还有价值吗？</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">郑琦：不排除百度在2019年重新<span style="color: black;">调节</span>内容比重</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">还有<span style="color: black;">必定</span>的价值，<span style="color: black;">由于</span>百度的规则在<span style="color: black;">咱们</span>监测中是变化的，百家号确实比<span style="color: black;">很强</span>了，不排除2019年其它内容的比重要回升，<span style="color: black;">由于</span>百度<span style="color: black;">倘若</span>全是百家号，那和头条就没区别了，这点百度会纠偏的。而传统<span style="color: black;">媒介</span>在<span style="color: black;">公众</span>权威感方面，还是比百家号要可信，百度<span style="color: black;">必定</span>会反复平衡，百度<span style="color: black;">亦</span>会担心，用户远离百度，百度做成头条，百度就<span style="color: black;">无</span>存在必要了。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">大叔：需要<span style="color: black;">增多</span>一条“同步百家号”的合作条款</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">当然有。大叔<span style="color: black;">近期</span><span style="color: black;">发掘</span>，自己读<span style="color: black;">资讯</span>的路径，除了<span style="color: black;">微X</span>群和<span style="color: black;">伴侣</span>圈之外，<span style="color: black;">此刻</span>最多的<span style="color: black;">便是</span><span style="color: black;">资讯</span>app的推送，<span style="color: black;">包含</span>百度app在内。<span style="color: black;">针对</span>企业与所有<span style="color: black;">媒介</span>的合作，之前很<span style="color: black;">注重</span>两微（<span style="color: black;">博客</span>+<span style="color: black;">微X</span>）的<span style="color: black;">途径</span>，当然，<span style="color: black;">非常多</span><span style="color: black;">媒介</span>是单独<span style="color: black;">营销</span>这两个<span style="color: black;">途径</span>的。<span style="color: black;">此刻</span>，得加上百家号这个新<span style="color: black;">途径</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">相关</span>“百度搜索已死”和SEO的<span style="color: black;">专题</span>，你有什么想<span style="color: black;">弥补</span>的？欢迎在留言区分享。</span></p>
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