百度优选,不让百度省心
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-axegupay5k/90f162fbb25d4de1ba98d2726528d367~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1728466660&x-signature=Ms7h7nSM%2BpoLvObGBq0BYAwsqYA%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">AI<span style="color: black;">举荐</span>系统无疑会为电商带来新的流量入口,但技术的广泛应用和普及仍需时间,AI电商时代的全面到来是一个渐进的过程。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">作者丨叶子</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">出品丨零售公园</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">百度优选的价值主张经历了一次<span style="color: black;">明显</span>的升级。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">从"超会选"演变为"省心选",百度优选借助AI大模型,强调<span style="color: black;">供给</span><span style="color: black;">有效</span>的购前决策、<span style="color: black;">优秀</span>商品和无忧的售后服务。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这一转变<span style="color: black;">背面</span>,显露出百度对电商<span style="color: black;">行业</span>的深度整合愿景,以及颠覆传统电商版图的雄心。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">根据</span>百度副总裁、百度电商总经理平晓黎的期待,智能体(<span style="color: black;">例如</span>百度优选与慧播星)能让大模型技术更普及, 给用户消费体验和商家经营效能带来双向<span style="color: black;">提高</span>。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/48295a1c59c24361bb191e6d3f51a4b7~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1728466660&x-signature=4%2BR7eGERGTW%2FG7L6ij9fSf%2F%2F9J0%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">百度的AI电商创新在理念上颇具吸引力,然而,<strong style="color: blue;"><span style="color: black;">实质</span>体验可能<span style="color: black;">更加多</span><span style="color: black;">表现</span>为一种防御性的自我救赎。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在电商产业链的<span style="color: black;">繁杂</span>棋局中,生产供应、营销推广、履约配送等环节相互依存,单一营销层面的创新难以全面<span style="color: black;">提高</span>效率。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">尤其面对阿里巴巴、拼多多、京东等对手在AI技术应用上的深入布局,百度优选<span style="color: black;">想要</span>在竞争中突围,并不会 容易。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/2ace6d133d7b4f34ab7bed16baa7c7bf~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1728466660&x-signature=7QQ8caBt%2BYOxQSm9GiDyfad%2BcwQ%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">百度优选含AI量<span style="color: black;">到底</span><span style="color: black;">怎样</span>?</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">百度优选,百度移动生态的「智能电商」业务,自去年5月推出<span style="color: black;">败兴</span>,就定位做搜逛推一体的智能电商平台。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在百度AI电商的战略中,智能导购和慧播星等智能体,频频<span style="color: black;">作为</span>宣传推广的焦点。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">智能导购小优,专注于<span style="color: black;">提高</span>用户的消费体验,利用百度的AI技术<span style="color: black;">供给</span>个性化<span style="color: black;">举荐</span>和决策辅助,满足用户的"省心选"<span style="color: black;">需要</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">用户<span style="color: black;">经过</span>首页商城进入智能导购,输入如“我想买冰箱”等关键词,小优会用总结性语言描述各品牌特点, 并<span style="color: black;">供给</span><span style="color: black;">关联</span>品牌的购买链接。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/d9be66c18dbd463f8525e9d04d963210~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1728466660&x-signature=m4u%2BrVZmU%2B%2FprKM3rlB0%2BEYOIks%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">同期</span>,小优还会继续询问用户几个关键性问题,例如冰箱的开门方式、容量和能效等级,以更深入地<span style="color: black;">认识</span>用户<span style="color: black;">需要</span>。基于这些信息,小优<span style="color: black;">从而</span>推送<span style="color: black;">关联</span>的<span style="color: black;">制品</span>购物链接。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">理想<span style="color: black;">状况</span>下,小优应该能够准确<span style="color: black;">捉捕</span>并深入挖掘用户的真实<span style="color: black;">需要</span>,辅助用户比较<span style="color: black;">区别</span>商品、分析它们的优劣,并辅助用户做出明智的购买决策。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">然而,小优<span style="color: black;">日前</span>对品牌的<span style="color: black;">关联</span>描述和分析过于笼统浅显,缺乏深度和细节,在最受关注用户<span style="color: black;">需要</span>洞察方面,表 现<span style="color: black;">亦</span><span style="color: black;">显出</span>初级。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/f82b94605a814cb787713b73ebb48f62~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1728466660&x-signature=Xrc7aloQE1WcxRfZb0AyZjiWPRc%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">再来<span style="color: black;">瞧瞧</span>聚焦商家经营效能的慧播星,<span style="color: black;">本来</span>是<span style="color: black;">期盼</span>利用生成式AI技术创造虚拟主播,让直播带货实现自动化,以降低成本并<span style="color: black;">加强</span>转化率。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">按照</span>宣传资料,虚拟主播能够个性化地编写和表达内容,并在直播时与观众互动,更好地<span style="color: black;">认识</span><span style="color: black;">她们</span>的<span style="color: black;">需要</span>。<span style="color: black;">这般</span>的互动不仅让观众更愿意<span style="color: black;">连续</span>观看,还能促进<span style="color: black;">营销</span>和转化。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">随便打开一个数字人直播间,<span style="color: black;">例如</span><span style="color: black;">选取</span>一个卖祛痘<span style="color: black;">制品</span>的栏目,你<span style="color: black;">能够</span>看到这位数字人主播会采用非常常规的直播带货话术来介绍<span style="color: black;">制品</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">她从男女长痘的特点区别以<span style="color: black;">即时</span>间引入,讲述<span style="color: black;">制品</span>的<span style="color: black;">成份</span>、安全性以及针对性治疗效果。她还会强调<span style="color: black;">制品</span>的优惠价格,并鼓励用户试用,承诺不满意可退款。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">积极的一面是,这位数字人直播在功能介绍的<span style="color: black;">同期</span>,穿插拟人化表达,如“效果杠杠的,感谢你的提问,这个问题挺好的,点个关注吧”,<span style="color: black;">增多</span>了逼真感。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在互动环节,数字人主播能够进行基本的在线问答。<span style="color: black;">例如</span>你问“你是真人吗?”它会回答:“我是数字人。”再<span style="color: black;">例如</span> 你问“有黑头能用吗?”它<span style="color: black;">亦</span>能<span style="color: black;">从而</span>解释<span style="color: black;">制品</span>的适用性。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/5073e5ea37dc4ac28daadd23abf89cc0~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1728466660&x-signature=PcYiCZmfs9d2z0r4hVF9Oe74vDQ%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">数字人主播在初步观察时确实难以区分真假。但<span style="color: black;">长期</span>观看后语言漏洞就会显现。例如,数字人主播预告 即将结束直播,但<span style="color: black;">实质</span>直播在预告后半小时仍在继续。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/bc4cfac681b04acaa02de553bf5815d8~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1728466660&x-signature=Te6A9etSPMYNV4iDbUNXI6TZxxI%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">智能体概念并非百度独有</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">作 为AI与电商融合的产物,百度智能导购和慧播星展现了百度在智能体应用<span style="color: black;">行业</span>的探索成果。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">智能体技术是百度在AI<span style="color: black;">科研</span>的前沿<span style="color: black;">行业</span>,<span style="color: black;">针对</span><span style="color: black;">机构</span>的战略转型<span style="color: black;">拥有</span>重要<span style="color: black;">道理</span>,然而值得<span style="color: black;">重视</span>的是,<strong style="color: blue;">这种创新并非百度所独有,</strong>电商巨头如京东、阿里、拼多多等<span style="color: black;">亦</span>在AI<span style="color: black;">行业</span>展开了激烈角逐。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">京东推出了与小优智能导购类似的京言AI助手,并在<span style="color: black;">拥有</span><span style="color: black;">明显</span>成本<span style="color: black;">优良</span>的数字人直播<span style="color: black;">行业</span>进行布局。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">刘强东的数字人直播卖货一度创下纪录,“采销东哥AI数字人”首播后,吸引了不少商家<span style="color: black;">包含</span>大品牌商 主动寻求合作,这<span style="color: black;">亦</span>能<span style="color: black;">表现</span>京东在数字人直播<span style="color: black;">行业</span>的<span style="color: black;">商场</span><span style="color: black;">潜能</span>。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/be4500d10df748bf815b92bfa8751f06~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1728466660&x-signature=iwXIZ0aFE1V6GVXPiPHJdbAem6M%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">阿里在自研大模型和智能助手等方面动作频频。淘宝星辰大模型,专为电商和生活服务场景设计,集<span style="color: black;">成为了</span>内容创作、知识问答、决策规划以及编程等多种能力。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">阿里<span style="color: black;">亦</span>针对<span style="color: black;">区别</span>用户群体推出了定制化的AI工具。面对消费者,“淘宝问问”<span style="color: black;">供给</span>了购买链接<span style="color: black;">举荐</span>和多款<span style="color: black;">制品</span>比价服务。针对商家,AI电商<span style="color: black;">制品</span>“绘蛙”则<span style="color: black;">供给</span>了AI模特换装、种草图文生成等功能。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">AI已<span style="color: black;">作为</span>业界公认的竞争利器。</strong>从内测能够进行品牌讲解的“AI搜”功能,到推出兼具AI直播脚本与直播间装修两大功能的“即创”,再到近期测试面向C端的AI电商服务 AI购物助手,抖音<span style="color: black;">连续</span>推进”A I驱动电商"战略。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/c7cb56a6cc1b492f96aea7a546b071e2~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1728466660&x-signature=qsARxSqLeSNTc9WcNu9RsN3xtr4%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">拼多多对AI电商<span style="color: black;">行业</span>的<span style="color: black;">注重</span>和投入<span style="color: black;">亦</span>很大,一度爆出年薪百万招兵买马。尽管<span style="color: black;">日前</span>AI与电商的融合还<span style="color: black;">处在</span>探索期,但不难猜测,<span style="color: black;">将来</span>电商内容改造,会围绕吸引顾客入店、交互服务和物流履约等三个核心环节来进行。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">AI电商<span style="color: black;">表率</span>了一次深刻的"效率革命”,它的核心在于利用技术手段实现成本降低与效率<span style="color: black;">提高</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">即借助AI和大模型的应用,为平台、商家、用户和商品之间的互动带来了前所未有的<span style="color: black;">有效</span>体验。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">抖音后发制人,拼多多不甘示弱,就连小红书<span style="color: black;">亦</span>推出了AI智能笔记助手。面对<span style="color: black;">这般</span>的市场态势,百度需要深思<span style="color: black;">怎样</span>在AI应用上打造差异化,<span style="color: black;">供给</span>独特的用户体验,从而在AI电商的浪潮 中占据<span style="color: black;">优良</span>。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/9d5c4d6202af495fa1572491824a60bc~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1728466660&x-signature=l79%2Fr%2FYoFXVIJTHHFxknZlEdBHA%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">营销层创新解不了电商梦</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">几乎所有电商平台都在主攻用户体验与经营效率的双重<span style="color: black;">提高</span>,智能导购和AI主播正<span style="color: black;">逐步</span><span style="color: black;">作为</span>行业标配。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">AI<span style="color: black;">举荐</span>系统无疑会为电商带来新的流量入口,但技 术的广泛应用和普及仍需时间, AI 电商时代的全面到来是一个渐进的过程。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">电商产业链是一个<span style="color: black;">包括</span>生产供应、营销推广、履约配送等环节的<span style="color: black;">繁杂</span>系统。</strong>例如,慧播星和智能导购等<span style="color: black;">制品</span><span style="color: black;">重点</span>影响营销推广环节,它们是<span style="color: black;">全部</span>价值链中的重要<span style="color: black;">构成</span>部分,却并非决定性<span style="color: black;">原因</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">针对</span>所有平台而言,产业链的协同创新才是<span style="color: black;">提高</span>整体效率的关键。<span style="color: black;">日前</span>百度在电商<span style="color: black;">行业</span>的定位更倾向于导购平台。它搜索界面选中的商品<span style="color: black;">一般</span>需要<span style="color: black;">转</span>到京东完成支付。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">京东凭借物流和供应链<span style="color: black;">优良</span><span style="color: black;">创立</span>了优秀配送服务;阿里<span style="color: black;">经过</span>电商平台和金融服务<span style="color: black;">创立</span>了综合商业生态;拼多多则<span style="color: black;">经过</span>社交电商模式吸引了追求性价比的用户。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">电商巨头们在用户信任、品牌影响力以及服务能力上都有着深厚的<span style="color: black;">累积</span>。百度<span style="color: black;">想要</span>在巨卷的电商市场<span style="color: black;">得到</span>一席之地,仅凭搜索和<span style="color: black;">举荐</span>算法的<span style="color: black;">优良</span>显然是<span style="color: black;">不足</span>的。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这不仅<span style="color: black;">触及</span>供应链整合、物流配送、售后服务等产业闭环,更关乎用户心智<span style="color: black;">霸占</span>,商家生态构建以及平台差异化定位。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">事实上,百度的搜索流量<span style="color: black;">拥有</span>即时性和泛化特点,<strong style="color: blue;">这种<span style="color: black;">状况</span><span style="color: black;">有害</span>于深入<span style="color: black;">认识</span>消费者<span style="color: black;">需要</span>,培养用户忠诚度。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">为了<span style="color: black;">加强</span>用户粘性,百度在科普笔记下了<span style="color: black;">非常多</span>功夫。以“xx怎么选”<span style="color: black;">做为</span>案例演示,当你输入冰箱、防晒衣、以及爽肤水等关键词时,用户会看到选购指南、精选笔记、品牌排行和全网 热卖列表等信息。当然,搜索某些<span style="color: black;">制品</span>如油烟机、空调、手机、衣服时,<span style="color: black;">宣传</span>内容会首现<span style="color: black;">第1</span>列。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/5e1a107ec9444267a911f538eaa685de~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1728466660&x-signature=X5m%2FhsCcTSaHOe%2F2xo%2FhwJfeBkY%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在今年5月底百度电商大会上,平晓黎<span style="color: black;">供给</span>了<span style="color: black;">这般</span>一组数据:2023年,百度优选直播动销商家数年同比增长309%,GMV年同比增长594%,直播交易用户数同比增长469%,生成式AI带来的交易占比达到了20%。在<span style="color: black;">刚才</span>过去的五个月里,GMV年同比增长227%,月交易用户数和动销商家数分别增长了283%和242%。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">表面上看,百度电商继续保持了强劲的增长势头。然而,<span style="color: black;">评定</span>一个企业或<span style="color: black;">制品</span>的市场表现和潜在价值,需要结合原始数值、市场总体规模、市场份额和竞争对手表现等数据。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">仅有</span>同比增长的数据,是<span style="color: black;">没法</span><span style="color: black;">认识</span><span style="color: black;">实质</span>的业务规模或整体市场变化<span style="color: black;">状况</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">假设一个平台的直播动销商家数从10家增长到40家,年同比增长309%,这种增长虽然<span style="color: black;">明显</span>,但相<span style="color: black;">针对</span><span style="color: black;">全部</span>市场而言,商家数量仍然有限。相反,<span style="color: black;">倘若</span>基数<span style="color: black;">很强</span>,即使增长率较低,<span style="color: black;">实质</span><span style="color: black;">增多</span>的数量<span style="color: black;">亦</span>可能非常可观。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">行文至此,一张<span style="color: black;">陈列</span>百度电商发展历史的<span style="color: black;">照片</span>又浮<span style="color: black;">此刻</span>了眼前。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/04df3de4547143b892fc936c3c54058c~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1728466660&x-signature=DRsRxP2yTzR44AwBLXIRP1TJYP0%3D" style="width: 50%; margin-bottom: 20px;"></div>
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