花一百万购买一个Shopify独立站是一种什么体验？
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">hi <span style="color: black;">大众</span>好<span style="color: black;">这儿</span>是Jersy，当<span style="color: black;">咱们</span>规划品牌独立站项目的时候，项目计算时间经常以年为单位，头一年大<span style="color: black;">都数</span>时间在投入，第二三年才是收获期。为了快速起步，<span style="color: black;">咱们</span>会<span style="color: black;">思虑</span>收购一个<span style="color: black;">已然</span>起步<span style="color: black;">然则</span>有<span style="color: black;">很强</span>增长空间的站点，帮<span style="color: black;">咱们</span>跳过最初的成<span style="color: black;">长时间</span>，快速起量。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">然则</span>当你真正<span style="color: black;">思虑</span>购买一个站点的时候，问题就变得非常<span style="color: black;">繁杂</span>了。</p><span style="color: black;">怎样</span>识别一个有<span style="color: black;">潜能</span>的站点？<span style="color: black;">那些</span>站点售价是夸大？有多少水分？应该<span style="color: black;">怎样</span>沟通？还价<span style="color: black;">太多</span>会不会不卖了？<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">专业shopify交流群：linokloi</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这儿</span>Jersy用自己的经验给<span style="color: black;">大众</span>梳理这些购买的坑。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">去哪买？</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">「exchangemarketplace」</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">exchangemarketplace是Shopify旗下的网站交易平台，<span style="color: black;">做为</span>Shopify的亲儿子，它有三个亮点：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1-<strong style="color: blue;">深度<span style="color: black;">移植</span></strong>，当你的shopify店铺开不下去萌生退意的时候，点击【关店】这个按钮，<span style="color: black;">此时</span>Shopify会提示你</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2-<strong style="color: blue;">数据真实无作假</strong>，独立站有三项核心数据：月流水，月<span style="color: black;">拜访</span>量，月利润，前两项数据直接从官方拉取，无作假可能性，最后一项利润<span style="color: black;">由于</span><span style="color: black;">触及</span>到货物成本，Shopify<span style="color: black;">亦</span>没法验证，<span style="color: black;">因此</span>最后一项是存疑的，<span style="color: black;">咱们</span>会<span style="color: black;">需求</span>卖家出示供应商<span style="color: black;">名单</span>，价格等。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3-<strong style="color: blue;">货款第三方担保</strong>，达成交易后，货款由Escrow这个第三方托管，等到3-15天完成交接后才会付钱到账。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/7fce8acc31da450783216a8a3b311b11~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729338009&x-signature=G8bCMVUceqSB7txXfF5%2BCnnkN%2FI%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">「Flippa」</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Flippa是另一家规模<span style="color: black;">很强</span>的网站交易平台，有上万个独立站，博客等数字资产出售，信息量最大，最具参考价值，<span style="color: black;">咱们</span><span style="color: black;">非常多</span><span style="color: black;">文案</span>的素材如 卖保温杯卖了一个亿！？<span style="color: black;">哪些</span>年入千万的POD站点 和 喂！这个毫不起眼的niche站点一年200万利润！都<span style="color: black;">源自</span>于此。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/39a61fa7066f4eaa8e56758868d2223d~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729338009&x-signature=bojOFLCOOV4NoJu8JlxPhXCQxyA%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">其他的平台还有<strong style="color: blue;">empireflippers</strong>，<strong style="color: blue;">Side Projectors</strong>，<strong style="color: blue;">bizbroker24</strong>，<strong style="color: blue;">wesellyoursite</strong>等，<span style="color: black;">她们</span>经营范围较杂，电商，博客，域名啥都卖，规模相对上面两个<span style="color: black;">亦</span>小<span style="color: black;">有些</span>，<span style="color: black;">大众</span><span style="color: black;">能够</span><span style="color: black;">自动</span>查看。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">电商站点有哪几种？</strong></p>Dropshipping，即爆款站点，exchangemarketplace上一半都为此类站点Eatablished Businesse，此类大多为品牌独立站，有较强的供应链与用户沉淀，价值最高的一批Print On Demand，即POD站点，设计一个标志打印到tshirt上，由专业的POD供应商（如printful）生产发货新手站点，售价在1500美元以下的站点本地站点，做本地生意的电商站点<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">除了电商之外，还有博客，域名，亚马逊FBA等形式的数字资产，<span style="color: black;">这儿</span><span style="color: black;">咱们</span>不做<span style="color: black;">太多</span>讨论，有兴趣的<span style="color: black;">伴侣</span><span style="color: black;">能够</span>自己去Flippa<span style="color: black;">瞧瞧</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">值多少钱？</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">网站价值=月净收入 x 10～30</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这儿</span>的10～30<span style="color: black;">表率</span>的是倍率，10倍到50倍都可能，视<span style="color: black;">详细</span>站点<span style="color: black;">状况</span>与<span style="color: black;">商场</span>模式定。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">以纯白帽SEO的博客站点为栗子</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">royalseoandsem.com是一个博客，月利润一万美金，售价三十万美金，翻了<strong style="color: blue;">30倍</strong><span style="color: black;">上下</span>，这个公式里的倍率<span style="color: black;">便是</span>30倍。30倍在<span style="color: black;">这儿</span>的意思<span style="color: black;">便是</span>：<strong style="color: blue;"><span style="color: black;">针对</span>一个博客站点，<span style="color: black;">由于</span>其SEO流量稳定，<span style="color: black;">咱们</span>都认可接手后就算什么都不做，网站<span style="color: black;">亦</span>能<span style="color: black;">连续</span>运营帮我挣30个月的钱。</strong></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/484af23302324b5e9fe5a718da96109d~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729338009&x-signature=hluYb7Wfad3zWHlDGqOlJrKB72s%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Grimfrost的SEO流量趋势，<span style="color: black;">能够</span>看到是相对稳定的</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">详细</span>到电商独立站，<span style="color: black;">区别</span>的模式会带来皆然<span style="color: black;">区别</span>的估值倍率，<span style="color: black;">咱们</span>需要<span style="color: black;">详细</span>问题<span style="color: black;">详细</span>对待。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">之前的<span style="color: black;">文案</span>喂！这个毫不起眼的niche站点一年200万利润！中Romperjack这个网站月利润<strong style="color: blue;">2.3万美金</strong>，<strong style="color: blue;">以65万美金被拍走</strong>，倍率为28倍。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/8c731470dbdb46088b8d972a2a603c26~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729338009&x-signature=JX9BJoiA32s7KhjObWHo3wkoAco%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">之前的<span style="color: black;">文案</span> 卖保温杯卖了一个亿！？<span style="color: black;">哪些</span>年入千万的POD站点 中 piperloucollection 月利润13万美金，标价500万美金，倍率为<strong style="color: blue;">38倍</strong>，<span style="color: black;">然则</span><strong style="color: blue;">近两个月无人问津</strong>。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/8aa7dcb7234b49f4bba5c3ae45b22d38~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729338009&x-signature=kA%2FLDogF83tnxx7xw5xJZgwr6vg%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">01</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">爆款站点</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">第1</span>个正在售卖的站点是 https://zevymo.com/ ，一家社交爆款网站，<span style="color: black;">一月</span><span style="color: black;">能够</span>赚<strong style="color: blue;">6万美</strong>金，要价<strong style="color: blue;">50万美金</strong>，只翻了<strong style="color: blue;">8倍</strong>。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/148b53db6c874b05970f75b563302855~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729338009&x-signature=jxQFhwmTk%2FwffIFXMWzamQz48ok%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">卖什么？</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Gun Cap Opener / Cheeky Hamster™/ UFO Heli Ball 等在社交网络上很容易病毒传播火起来的<span style="color: black;">制品</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/5c19deb1ae304fd6b77eb46ec0e72804~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729338009&x-signature=yNLKItWBSTs%2FDISJ8gSr6LEfS5A%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">站内数据</strong></p>年<span style="color: black;">营销</span>额：370万美金利润率：20%复购率：5%平均客单价：29刀<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这个站点的数据很清晰，模式<span style="color: black;">亦</span>很清晰（爆款），站点流水很大，客单价却不高，复购率很低（5%）基本<span style="color: black;">无</span>回头客。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/e958fca24ede43c4b2ad1368612c6bc7~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729338009&x-signature=T%2BRBumMCXzdzerKDRbURtcc2IoE%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">营收表</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">经过</span>卖家放出的营收表<span style="color: black;">能够</span>看到，当<span style="color: black;">宣传</span>花费很少的时候，站点几乎<span style="color: black;">无</span>销量，如2018年12月1日到10日，<span style="color: black;">宣传</span>费基本等于零，相应的店铺<span style="color: black;">亦</span>基本<span style="color: black;">无</span>销量。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p26-sign.toutiaoimg.com/pgc-image/21f28ed22968414a97b795b993addc31~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729338009&x-signature=rFTVP9PV5F6ocxEC7ymoGdipZS8%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">再到营收表的下半部分</p>2018年12月15日，Facebook<span style="color: black;">宣传</span>费<span style="color: black;">仅有</span> 1000美金/日，相应的<span style="color: black;">营销</span>为 3000美金/日，<span style="color: black;">1星期</span>过后，<span style="color: black;">宣传</span>费增至 1万美金/日，<span style="color: black;">营销</span>为 2.5万美金/日，又过了三天，<span style="color: black;">宣传</span>费<span style="color: black;">大涨</span>到 8万美金/日，<span style="color: black;">营销</span>为 17万美金/日。<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">能够</span>看到销量跟随<span style="color: black;">宣传</span>消耗一路增长，FB<span style="color: black;">宣传</span>是驱动销量的最大动力。至此，<span style="color: black;">咱们</span><span style="color: black;">能够</span>总结出来这个站点是一个典型的爆款站点</p><strong style="color: blue;">90%销量依赖<span style="color: black;">宣传</span></strong>，流水涨的快，跌得<span style="color: black;">亦</span>快<strong style="color: blue;">基本<span style="color: black;">无</span>任何回头客</strong>，做的<span style="color: black;">便是</span>一次性生意<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/c51d280eae3d4805bdd71f94cfb670cb~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729338009&x-signature=%2BQWhIin1mcz0HdbwqvDsbQXwUks%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">买不买？</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">事实上，这个网站别说50万美金了，<span style="color: black;">便是</span>五千美金我都嫌多，<span style="color: black;">原由</span><span style="color: black;">亦</span>很简单：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">“这个网站<span style="color: black;">无</span>沉淀，所看到的网站只是一个空壳，<span style="color: black;">倘若</span>不会投放，接手网站后什么都得不到”</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>硬要说哪里有沉淀，Facebook<span style="color: black;">宣传</span>账户可能<span style="color: black;">累积</span>了之前投放的受众和<span style="color: black;">宣传</span>记录</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">“嗯，<strong style="color: blue;">500美金</strong>我会<span style="color: black;">思虑</span>接手这个FB<span style="color: black;">宣传</span>账户”</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">02</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">博客站点</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">第二个案例 www.vaporvanity.com不是一家电商网站，而是一个搭建在Wordpress上的电子烟博客，由SEO获取流量，<span style="color: black;">经过</span>给<span style="color: black;">各样</span>电子烟打<span style="color: black;">宣传</span><span style="color: black;">做为</span>收入，<strong style="color: blue;">月利润三千美金，售价10万美金，倍率为33倍。</strong></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/efb56eac98a448758e1486b0ca78a805~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729338009&x-signature=BuxbfW7QPBtzzrXxYGewalzmT7Q%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">网站营收</strong></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/50ed036fc9704f70b87a5cb7bce284ac~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729338009&x-signature=08alj%2Bx2fWkpkiPZAgJJp1qkR8U%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">为何</span>博客更值钱？</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这儿</span><span style="color: black;">咱们</span>应该和上文的站点做个对比，顺便理解一下<span style="color: black;">为何</span>上文爆款站点为啥<span style="color: black;">那样</span>不值钱。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">咱们</span>买站点的时候，买的其实是这个站点所沉淀下来的东西。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">判断沉淀与否的标准很简单，购买了这些网站后，什么都不做，<span style="color: black;">是不是</span>依旧<span style="color: black;">能够</span><span style="color: black;">连续</span>从中盈利</p><strong style="color: blue;">品牌搜索</strong>，luxy Hair这个假发牌子每月有一万人主动搜索，能带来一万<span style="color: black;">拜访</span>量，五百单。<strong style="color: blue;">邮件列表</strong>，10,000封邮件列表，每次发邮件都能<span style="color: black;">得到</span>2000<span style="color: black;">拜访</span>，500成交量<strong style="color: blue;">SEO流量</strong>，Grimfrsot.com每月<span style="color: black;">能够</span><span style="color: black;">经过</span>SEO获取6-10万搜索用户，这些SEO流量稳定一两年没啥问题<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">用这个标准去倒推<span style="color: black;">第1</span>个爆款站点，就会<span style="color: black;">发掘</span>他一项都不符，简而言之<span style="color: black;">便是</span>没沉淀，这<span style="color: black;">亦</span>是卖不上价的最重要<span style="color: black;">原由</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">03</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">品牌站点</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">估价代售的网站中<span style="color: black;">一样</span>有着一批品牌电商网站，<span style="color: black;">她们</span>有稳定的供应链，<span style="color: black;">高挑</span>上的网站，炫目的流水，是真正有价值的站点，当然<span style="color: black;">亦</span>是价格最高的。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">咱们</span><span style="color: black;">选择</span>了一个专门售卖高端钻戒的网站<strong style="color: blue;">beverlydiamonds</strong>，比弗利珠宝，名字就蹭了比佛利山庄这个全世界最尊贵住宅区，<span style="color: black;">奋斗</span>营造一种高端，昂贵的感觉。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">平均客单价700刀，18年流水<strong style="color: blue;">200万美金</strong>，月净利6万美金，售价<strong style="color: blue;">250万美金</strong>，倍率达到了<strong style="color: blue;">41倍</strong>。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/7057551e184246c398ba2c9bebbc6418~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729338009&x-signature=DDBUrfwyzOMKd17zPJqxVWlGvk4%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">营收表</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">好在这个网站放出了其营收表，我么<span style="color: black;">能够</span>清晰地看到其利润<span style="color: black;">形成</span>，对比，其月流水在150-200万美金之间</p><span style="color: black;">制品</span>成本（Cost of Goods）约为40万美金，占比17%。<span style="color: black;">宣传</span>费（Advertising）约为60万美金，占比40%，以谷歌搜索<span style="color: black;">宣传</span>为主人力成本（Labor & Materials）约为6万美金，占比4%<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/7915cbe129444b94bae6aa65734cdb89~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729338009&x-signature=yV8k0IG1wCOvEQVDlsxNtyVOzSY%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">买不买？</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这个站点的售价<span style="color: black;">已然</span>超过了千万人民币，算是售价最高的那一波了，其衡量标准不会只局限于流量和网站，还有供应链，库存，员工等其他其他资产，购买这个网站更像是收购一家<span style="color: black;">机构</span>，<span style="color: black;">评估</span>这个站点超出了我的能力范围，<span style="color: black;">因此</span>这个站点值什么价我<span style="color: black;">亦</span>不<span style="color: black;">晓得</span>（摊手）。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">04</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">POD站点</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">第四个案例是一个POD（Print on Demand）站点（birthcanva.com），<strong style="color: blue;">月利润两千美金，标价8.7万美金，倍率为43倍，虚高</strong>。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/ac6100bb9c05480db767f94d49aea1df~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729338009&x-signature=cmsMKcqvUUb657O1BoSLlS%2BKEmY%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">卖什么？</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这个站点所卖的<span style="color: black;">制品</span><span style="color: black;">特别有</span>意思，由艺术家设计的1:1婴儿海报，海报上<span style="color: black;">能够</span>记下宝宝的姓名，出生时间，重量等信息。而后交由中国的印刷厂生产发货。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/f8a52ca390574edbb082065bd07da32f~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729338009&x-signature=j5RvDb74CRJFj6m0ufi2EMP9ccc%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">网站创始人坦言在尝试过FB<span style="color: black;">宣传</span>，谷歌<span style="color: black;">宣传</span>，红人营销，Pinterest<span style="color: black;">宣传</span>后<span style="color: black;">发掘</span>INS红人效果最好。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">此刻</span><span style="color: black;">重点</span><span style="color: black;">经过</span>赠送<span style="color: black;">制品</span>给INS上粉丝数20k<span style="color: black;">上下</span>的小网红，让红人免费发帖，<strong style="color: blue;">月出单150-200单</strong>，官方账户涨粉80-100/日<span style="color: black;">上下</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">同期</span>以Facebook的 retargeting <span style="color: black;">宣传</span><span style="color: black;">做为</span>辅助，定位<span style="color: black;">哪些</span><strong style="color: blue;"><span style="color: black;">已然</span><span style="color: black;">拜访</span>的网站<span style="color: black;">然则</span>却<span style="color: black;">无</span>购买的用户</strong>，100-200人/天，<span style="color: black;">由于</span>这些用户<span style="color: black;">已然</span>主动<span style="color: black;">拜访</span>过网站，对网站有<span style="color: black;">必定</span>印象，ROI<span style="color: black;">能够</span>做到7，<span style="color: black;">然则</span>受限于网站本身<span style="color: black;">拜访</span>量较小，只能做到30-50单/月。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/319ea0708b9f4082a35dd898bb0d05a1~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729338009&x-signature=4BOsj%2B1JRZJHnU1Jxzzje597GEQ%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">买不买？</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">能够</span>看出这个网站确实用心经营过，INS<span style="color: black;">累积</span>了<span style="color: black;">必定</span>受众，有不错的口碑和声誉，类目非常垂直细分，但在我眼中肯定不值8万美金这么多，<span style="color: black;">由于</span>红人营销撑不起43倍这么高的倍率，个人觉得<strong style="color: blue;">20倍</strong>，即<strong style="color: blue;">四万美金</strong>是一个合适的价格。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">05</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">骗子站点</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">所说</span>的骗术<span style="color: black;">便是</span>靠曾经的流水唬人，<span style="color: black;">然则</span><span style="color: black;">此刻</span><span style="color: black;">宣传</span>停了做不下去了，其利润曲线<span style="color: black;">或</span>流量曲线有<span style="color: black;">显著</span>的大幅下降，<span style="color: black;">然则</span>依旧拿过去的利润估值骗人。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">teecity.com网站要价<strong style="color: blue;">150万美金</strong>，是一家做定制体恤供应商（POD Supply）的站点，和<span style="color: black;">咱们</span>上篇<span style="color: black;">文案</span>卖保温杯卖了一个亿！？<span style="color: black;">哪些</span>年入千万的POD站点中的Printful是<span style="color: black;">同样</span>的角色。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">“你（卖家）去设计体恤，<span style="color: black;">而后</span>卖给用户，出单后来我这下单，我给你生产发货”</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">因此</span>这个网站的推广对象<span style="color: black;">重点</span>是招揽卖家，类似亚马逊的招商大会</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/38e74ae02d6244b9bce924d4de8899dc~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729338009&x-signature=yV5co0zSz9YfvUrbsKNpANKAShA%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">下图是官方的Stripe收款图，总收款量有<strong style="color: blue;">七百万美金</strong>，看起来做的确实不错</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">再细心<span style="color: black;">瞧瞧</span>收款曲线，<span style="color: black;">发掘</span>2018年11月单月收款量就高达<strong style="color: blue;">三百七十万美金</strong>，换句话说<span style="color: black;">全部</span>网站三年的利润一半<span style="color: black;">是由于</span>11月贡献的。<span style="color: black;">另外</span>收款图中<strong style="color: blue;">11月后流水骤降</strong>，销量几乎为零。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/5821fd267c804206a6295f3fe40ef247~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729338009&x-signature=K53wArYx9MG9LG4LceMqSx50HKI%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">再<span style="color: black;">瞧瞧</span>另一个栗子，LittleLupines这个站点标价<strong style="color: blue;">$2,000</strong>，售卖婴儿用品，宣传月流水<strong style="color: blue;">200美金</strong>，倍率为<strong style="color: blue;">10倍</strong>。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/fb41f5c91f7248dda61fa692cd59c103~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729338009&x-signature=xtmhaSNvJemwpWDgVq3Mycvul3s%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">再<span style="color: black;">瞧瞧</span>近期利润曲线，近期三个月有<strong style="color: blue;"><span style="color: black;">显著</span>的跌落</strong>，换句话说这个网站大概率应该是<strong style="color: blue;">做不下去找接盘侠的</strong>。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/9dfd7773e584440c8fd72f3c7f41bb9a~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729338009&x-signature=4%2FC4cp8EsRHys0a6S0sUJlT5OzA%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">06</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">新手站点</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>新手<span style="color: black;">亦</span>想花最少的钱购买一个网站，Jersy<span style="color: black;">举荐</span>对象为<strong style="color: blue;">月利润 $500 - $1,500</strong>的站点（大约每月1000个UV），这种站点售价<span style="color: black;">通常</span>在<strong style="color: blue;">$6,000 - $36,000</strong>，倍率大概为10-25倍。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">月利润<span style="color: black;">小于</span>$500的站点</strong>不<span style="color: black;">意见</span>浪费时间，<span style="color: black;">由于</span>这个站点很可能没什么像样的流量和<span style="color: black;">营销</span>，就像买个空壳，新手从<span style="color: black;">这儿</span><span style="color: black;">亦</span>学不到什么东西，<span style="color: black;">咱们</span>自己看网站的时候<span style="color: black;">亦</span><span style="color: black;">最少</span>是<strong style="color: blue;">$1500起步</strong>。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/50d77a216d99418c867816c49ea8419c~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729338009&x-signature=66%2FctVMU%2BSxh61pvCzPDEjuG%2Bo8%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">按照</span><span style="color: black;">咱们</span>的观察，<strong style="color: blue;">月利润 $1,500</strong>的站点基本<span style="color: black;">每一个</span>月有2000-3000的用户<span style="color: black;">拜访</span>，<span style="color: black;">能够</span>出20-50单，<span style="color: black;">通常</span>谷歌<span style="color: black;">宣传</span>和FB<span style="color: black;">宣传</span>都比较稳定，和<strong style="color: blue;">$3,000</strong>的站点本质上<span style="color: black;">无</span>太大区别，<span style="color: black;">因此</span><span style="color: black;">倘若</span>为了学习，售价$1,500的站点就够了，<span style="color: black;">不消</span>花<span style="color: black;">更加多</span>的钱。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">以下图sandalshak.com为栗子，报价<strong style="color: blue;">$350</strong>，是一个卖女式凉鞋的网店。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/68935ae87cb2429ea6cc795333195deb~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729338009&x-signature=3EJHLdnvB1d%2BslG3tJbK%2BF1ZlMk%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">看其营收表，流水大概是小几百刀的水平，月利润可能连一百刀都<span style="color: black;">无</span>，<span style="color: black;">况且</span>极为不稳定。这种网站没什么像样的<span style="color: black;">制品</span>和<span style="color: black;">宣传</span>，$350的<span style="color: black;">道理</span>可能就只剩花钱让人给你建个站了...</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/0ce289fab45545fa861137eda6d313ec~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729338009&x-signature=RzQbJ1TLNj5CoqV8AMKhv%2B3EULw%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">07</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">咱们</span>的启发</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">买网站时买的是网站的沉淀，红人营销，付费<span style="color: black;">宣传</span>，SEO<span style="color: black;">区别</span>模式撑起来的站点有<span style="color: black;">区别</span>的估值倍率。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">平台上龙蛇混杂，什么样的站点都会有，<span style="color: black;">各样</span>吹嘘和夸大，<span style="color: black;">咱们</span>要紧盯流水，利润，复购等核心数据</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">最有价值的站点集中于8万美金-1万美金区间，<span style="color: black;">小于</span>这个标准的站点沉淀<span style="color: black;">不足</span>价值有限，高于这个区间的站点要考察的点太多</p>
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你的见解独到，让我受益匪浅，期待更多交流。
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