听说跨境电商独立站布局了这个途径，ROI加强到600%
<img src="https://p3-sign.toutiaoimg.com/pgc-image/Rn3R1VLEHiK2T5~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729504440&x-signature=VLPq%2Bqv1YCSQK6Z6f8SStZgXIl8%3D" style="width: 50%; margin-bottom: 20px;"><p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在中国跨境电商如火如荼发展的近十年里，优秀的独立站层出不穷，前有Deal extreme，Lightinthebox已渐渐<span style="color: black;">作为</span>行业先驱，如今又有时代新秀ZAFUL,Shein,GearBest隆重登场，一代天骄Anker，DJ 引领品牌与创新之路。我在分析了行业TOP10跨境电商网站的流量<span style="color: black;">源自</span><span style="color: black;">状况</span>，<span style="color: black;">最终</span>揭开各大跨境电商独立站的布局站外引流的面纱。总结起来无外乎以下五种，只是各自的侧重点和<span style="color: black;">善于</span>的<span style="color: black;">行业</span><span style="color: black;">区别</span>：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">社交官媒：Social Marketing</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">口碑营销：Reviews Marketing</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">付费<span style="color: black;">宣传</span>：Paid Search/Social Marketing</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">联盟营销：Affiliate Marketing</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">内容营销：Content Marketing（内容在营销推广各方面都很重要，<span style="color: black;">这儿</span><span style="color: black;">重点</span>侧重SEO的引流方式）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">因为</span><span style="color: black;">触及</span>面太广，本文<span style="color: black;">咱们</span><span style="color: black;">重点</span>聊聊电商独立站的Affiliate<span style="color: black;">途径</span>引入，<span style="color: black;">倘若</span><span style="color: black;">大众</span>感兴趣的话，后面会<span style="color: black;">针对</span>其他<span style="color: black;">途径</span>做逐个分析。</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/RvjbNbO2qdYgJC~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729504440&x-signature=tdzvoqBew7RikWcixKzKthyVmjI%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">图1 某电商独立站站similarweb流量图谱</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1、</span>联盟营销的概念</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Affiliate Marketing是一个舶来词，<span style="color: black;">亦</span>叫referral marketing, associate marketing等，最早起源于亚马逊的在线营销模式，中文翻译过来叫联盟营销，台湾地区有翻译为联署营销（<span style="color: black;">重视</span>关键词不<span style="color: black;">同样</span>，可能搜索结果不<span style="color: black;">同样</span>）。是一种按效果付费（<span style="color: black;">平常</span>为Cost Per Sale，电商的特性)，商家<span style="color: black;">按照</span>给其带来客户的联盟客给予佣金<span style="color: black;">报告</span>的推广方式。说到<span style="color: black;">这儿</span>，<span style="color: black;">大众</span><span style="color: black;">亦</span>许恍然大悟，这不<span style="color: black;">便是</span><span style="color: black;">咱们</span><span style="color: black;">平常</span>的<span style="color: black;">营销</span>额提成模式了<span style="color: black;">吗</span>，只是将传统线下<span style="color: black;">机构</span>给<span style="color: black;">营销</span>员按当月完成的<span style="color: black;">营销</span>业绩给予提成的模式做到了线上去了，<span style="color: black;">尤其</span>是保险行业更类似，无保底底薪，只是按<span style="color: black;">营销</span>额进行提成。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">仔细</span>分别对比图一和图二的模式可见：世间万事万物都有它的规律，看似陌生的两种东西，深层次却又有相通的一面，万变不离其宗，这<span style="color: black;">便是</span>哲人<span style="color: black;">所说</span>之道。</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/RvjbNbk9ZeTVeu~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729504440&x-signature=%2BX%2BDIdONzUrIEDqcmv0jUz7yk38%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">图2：线下企业的提成模式</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/RvjbNcGIBAhYiG~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729504440&x-signature=9sxYZ%2FMkNKQJW8kPqkqU3aVeDPM%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">图3 电商联盟营销模式</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>把线上的联盟营销比作线下的<span style="color: black;">营销</span>员分成，这下就<span style="color: black;">能够</span>理解其强大的推广能力了：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1.你<span style="color: black;">能够</span>无限制地雇佣<span style="color: black;">海量</span>的<span style="color: black;">营销</span>员（联盟客）为你工作，<span style="color: black;">况且</span>是按销售额给予提成，且不给最低工资。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2.优秀的<span style="color: black;">营销</span>员（联盟客）<span style="color: black;">能够</span>给你带来可观的<span style="color: black;">营销</span>业绩。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3.需要有很好的奖金和激励制度来<span style="color: black;">加强</span><span style="color: black;">营销</span>员推广积极性</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">因此呢</span><span style="color: black;">针对</span><span style="color: black;">宣传</span>主显而易见的好处： </p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1.按<span style="color: black;">营销</span>结算佣金，ROI可控，且较高，几乎无<span style="color: black;">危害</span>（排除作<span style="color: black;">坏处</span>）；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2.推广<span style="color: black;">途径</span>越多，<span style="color: black;">能够</span>触达硬广<span style="color: black;">途径</span>触达不了的客户；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3.无数的引荐外链（<span style="color: black;">倘若</span>是do follow的）<span style="color: black;">能够</span><span style="color: black;">加强</span>网站的SEO排名；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4.........<span style="color: black;">自动</span>脑补</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">劣势<span style="color: black;">亦</span>一并附上 </p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1.有作<span style="color: black;">坏处</span>的<span style="color: black;">危害</span>（<span style="color: black;">包含</span>域名词投放（与<span style="color: black;">宣传</span>主投放团队竞价），流量劫持，垃圾流量）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2.被动<span style="color: black;">途径</span>，<span style="color: black;">营销</span>额取决于推广联盟客的积极性，有增长的瓶颈</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3.<span style="color: black;">针对</span>网站本身运营有<span style="color: black;">需求</span>：<span style="color: black;">加强</span>留存，<span style="color: black;">提高</span>客单，减少退款</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2、</span>引入联盟<span style="color: black;">途径</span>的门槛</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在<span style="color: black;">起始</span>引入Affiliate<span style="color: black;">途径</span>之前，<span style="color: black;">咱们</span>要<span style="color: black;">评定</span>自己<span style="color: black;">制品</span>的<span style="color: black;">优良</span>和劣势，换句话<span style="color: black;">来讲</span><span style="color: black;">怎样</span>吸引<span style="color: black;">营销</span>员（联盟客）来推广你的<span style="color: black;">制品</span>，这决定了你的联盟营销计划<span style="color: black;">是不是</span>成熟，以下是引入Affiliate<span style="color: black;">途径</span>的门槛：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1. <span style="color: black;">制品</span>品牌知名度 </p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">品牌有知名度（站外口碑）<span style="color: black;">能够</span>减少用户购买的决策成本，<span style="color: black;">一样</span><span style="color: black;">能够</span>吸引<span style="color: black;">更加多</span>联盟客（<span style="color: black;">营销</span>员）加入分销计划</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2. 佣金和提成可观 相比同行有竞争力 </p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">高佣金<span style="color: black;">针对</span>联盟客这种趋利群体<span style="color: black;">来讲</span>是有很强的吸引力，<span style="color: black;">尤其</span>适用于一个陌生品牌前期的推广策略。这<span style="color: black;">针对</span><span style="color: black;">制品</span>的利润有很高的<span style="color: black;">需求</span>，<span style="color: black;">通常</span><span style="color: black;">制品</span>利润很高，商家<span style="color: black;">才可</span>给予高提成。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3. <span style="color: black;">制品</span>的客单价合适 </p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">制品</span>客单一方面影响用户购买的决策周期，<span style="color: black;">同期</span><span style="color: black;">亦</span>影响联盟客（买量类型）的利润</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4. 网站的转化率和退款率 </p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">转化率决定了联盟客的单次流量带来的收入，退款率决定联盟客能否拿到转化<span style="color: black;">报答</span>的占比</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3、</span>去哪里找<span style="color: black;">营销</span>员（联盟客） </p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1.<span style="color: black;">经过</span>联盟平台去招募 </p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">第三方联盟平台：Affiliate network<span style="color: black;">能够</span>理解成行业里面链接联盟客和<span style="color: black;">宣传</span>主的<span style="color: black;">中间商</span>平台 </p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">表率</span>：ShareAsale,Linkshare,CJ,LinkConnecttor等（<span style="color: black;">每一个</span>平台优劣后面有专门章节分析）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">优良</span>：第三方联盟平台<span style="color: black;">持有</span>联盟客资源库，<span style="color: black;">能够</span><span style="color: black;">做为</span>自己的流量池进行筛选</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">劣势：第三方联盟会有平台<span style="color: black;">运用</span>费，服务费，<span style="color: black;">或</span>按佣金，<span style="color: black;">营销</span>额进行额外抽成</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">适用对象：所有电商独立站<span style="color: black;">尤其</span>是中小电商初期模式</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2.自建电商<span style="color: black;">宣传</span>联盟 </p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">自营<span style="color: black;">宣传</span>联盟：<span style="color: black;">宣传</span>主自建的私域流量池，<span style="color: black;">经过</span>自己<span style="color: black;">研发</span><span style="color: black;">或</span>借用第三方联盟<span style="color: black;">跟踪</span>软件：Hasoffers,Cake,Performancehorizon,Impact等实现</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">杰出<span style="color: black;">表率</span>：速卖通联盟，亚马逊联盟，ebay联盟，沃尔玛联盟, Gearbest联盟，ZAFUL联盟</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">优良</span>：<span style="color: black;">途径</span>管理<span style="color: black;">守护</span>，保密性好，佣金可自定义，节约平台费</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">劣势：拉新成本，信任成本，系统<span style="color: black;">守护</span>成本</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">适用对象：资金<span style="color: black;">浑厚</span>的大电商<span style="color: black;">宣传</span>主</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/RvjbNcr3IOjuJe~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729504440&x-signature=N%2B26ryHtdLu4FZ9ngnM79Vkv0sE%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在联盟平台投放offer后，怎么<span style="color: black;">选取</span>（招募）什么样的<span style="color: black;">营销</span>员（联盟客），将在下文<span style="color: black;">仔细</span>介绍。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">（<span style="color: black;">源自</span>：公众号根谈）</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">以上内容属作者个人观点，不<span style="color: black;">表率</span>雨果网立场！本文经原作者授权转载，转载需经原作者授权同意。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">上雨果网搜索“跨境资料库”,领取欧美/东南亚各国市场商机、各大平台热销品报告、跨境电商营销白皮书！</strong></p>
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