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转载 I 奇来外贸圈
转载 I 外贸营销俱乐部（ID：GlobalMarketingClub） 
前段时间，我分享了怎样向客户举荐新品。有外贸伴侣发信息，期盼我能分享举荐新品的研发信。
接下来，我将曾得到反馈的新品研发信模板，以及与客户方新采购、新领导更快创立信任等邮件模板，一并分享给你，期盼能给你带去启发！
01
举荐新品目录的研发信 
主题：New catalogue 2022 from XXX company
邮件思路：提醒+制品特殊描述+吸引客户的钩子
Dear Jack
Attached please find the latest catalogue from XXX company for your review.
Pls kindly note that more different material matching in new catalogue to fit customers’ more choice.
The quotation and samples would be available once any one of items interested by you.
Looking forward to your earlier feedback.
外贸营销千万种，这篇文案为你揭晓邮件研发信怎样在7天转化近10封询盘+3600条营销线索的可操作流程（文末附手册）……
02
举荐新品的研发信
新品研发信，重点包括以下4个方面：
A, 提醒客户查看新品
B, 介绍新品特殊（外观设计、特殊工艺、价廉物美、详细性能、功率强大、能处理客户面临的某些问题等等）
倘若在某个市场有营销成功的案例，亦能够分享，刺激客户感兴趣。
C,样品是不是免费，样品供应完成时间，批量订单完成时间；
D,保存钩子，吸引客户回复，例如，机构愿意供给报价，免费样品、以及某些免费服务协同等。
范例：
Re：new development of TV stand and table from XXX company
此主题更适合老客户，倘若针对新客户，咱们能够采用其他更有吸引力的主题。
例如，以下这种明显价值感的主题
Re:Veneer TV stand and table saving you 20%？
Dear Jack
Attached please find the latest designs for TV stand and table in XXX company.
New designs are made of MDF with veneer finish，tree wheel lines decoration on top and door which looks special、modern and comfortable at house but cost normal.
Sample and quotation would be available once further confirmation got from you.
Sample ready date：10 days，
mass production ready date：35 days for first order，20 days for reorder.
Your earlier reply will be highly appreciated.
Any question please contact us freely.
03
更快与新采购创立信任
收到客户新采购的第1封邮件，咱们怎样回复能让这位新采购更易认识咱们，同期又能更快拉近彼此之间的距离呢？
例如，我曾收到如下一封客户方新采购的联系邮件：
Hello,
Firstly I would like to introduce myself, My name is Holly and I am the new Buyer for Kids Furniture at ABC stores.
I have a bac公斤round in Homewares buying in the UK and have worked for Tesco, M&S and most recently as a Buyer for F and B (UK Furniture retailer).
Kids furniture is a new area for me... so I am excited to learn as much as possible from you (I hope)!
Please feel free to contact me, I look forward to meeting you in due course and to developing relationships going forward.
从这位采购的自我介绍信中能够看出，她之前在英国的几家大型零售企业做过一样的工作。
我的第1感觉，她是一位非常有经验的采购。
对客户进行适当的赞美，是拉近咱们与客户之间距离的很好方式。
因此，我在回复时，先对她的专业予以肯定。
我当时的回复是这般的：
Dear Holly
Thanks for your contact email. In the future its our pleasure to work with you,a professional furniture buyer .（赞美客户）
Our company specialize in kids and Teens furniture with MDF and solid wood Finland Pine,rubber wood.（说明咱们的制品范围）
At the moment around 600 special stores in domestic market are selling our kids and Teens furniture.（展示机构的实力）
More information about our company，below websites will show you the details：
www.xxx.com for our MDF kids or MDF/solid matching products.
www.xxx.cn for our Finland Pine solid wood kids furniture.
The latest designs will be collected and sent to you asap.（供给DEM服务）
If you have any request and idea on Kids furniture please let us know.We will design and produce them accordingly.（接受OEM服务，期盼与他尽快开展业务）
You are welcome to visit our company at your convenient time.2k Sq.m showrooms would meet your choice for more new designs.（欢迎来机构/展厅参观）
Any question please contact us freely.
04
客户采购部新领导入职
接到客户通告，采购部某分支有新领导入职。
回复思路：感谢+欢迎+愿景
感谢，是感谢发件人通知；
欢迎，是欢迎新领导入职；
愿景，是表达将来与新领导的合作期望。
Dear V
Thanks for your introduce of Kar as the Category Leader for living Department.
It is our pleasure to have chance to work with Kar in future.
Hope both of us between ABC and XXX will cooperate better in future.
05
对客户领导高层变更的回复
前段时间，咱们收到客户AAA关于机构内部人事调动的通告。
A品牌的原采购部老大V，调任到客户集团内的B品牌当Chief Commercial Officer，而V原来的职位将由J来担任。
这封邮件是客户机构核心高层发过来的，直接发到了机构老板的邮箱。
针对这种状况下下的邮件回复，咱们应该谨慎且庄重。
倘若老板懂外贸，他会直接回复。
但非常多机构老板并不懂英语，这封邮件就只能由业务员代劳。
在邮件末尾，咱们需显示自己是表率机构高层，以表示机构对客户的尊重。
邮件内容，重点包括4点：感谢、恭喜，欢迎、愿景。
感谢，是表达对发件人通告的感谢！
恭喜，是表达对原来领导的升迁恭贺，
欢迎，是表达很乐意与新领导共事合作，
愿景，是表达对与新领导合作的将来期望。
Dear Sam
Noted with thanks for the leadership Announcement from AAA 。
We are pleased to know V will be moving to B as the Chief Commercial Officer.Congratulations！
Also pleased to know that J will take on the role of Head of Buying for Furniture and Kids and will work with us in future.
We strongly believe,J will further take our business relationship to newer heights through his effective leadership in future.
Hopefully AAA and XXX will support each other same as before in future.
If any question please contact us freely。
Best regards
Cherry on behalf of Jack ，Genaral manager of XXX Furniture。  
小贴士
关联知识
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发表于 2024-9-5 05:22:39
